Beachy or Bust: Best Decor to Sell Your Home in Jacksonville

by Megan WildAugust 10, 2017

Everyone who has ever been to Florida knows there’s one decor style to rule them all. Beach themes make sense for both locals and those who rent out their Jacksonville properties to vacationers heading south throughout the year.

Due to its popularity, beach decor is a great way to style your home before you put it on the market, too. If you’re not sure where to start — there are so many options when it comes to making your home look and feel Floridian — here are the dos and don’ts of beach-inspired interior design.

Do: Keep Things Light and Airy

Selling your home often requires you to present a more neutral color palette so that potential buyers have an easier time envisioning themselves moving into your Jacksonville property. You can still do this without losing your beach theme, too.
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Think about it: what color is the sand? What color is the foam that gathers on top of waves? What about the trunks of the palm trees growing along the coastline? These are beach colors, too, and they create the color palette that will sell your home.

It’s up to you to make the space feel as light and airy as a day at the beach does. Open your window shades to let in as many natural rays as you can. Choose lighter colors — white, cream, beige — for the main elements in the room, such as the walls and large pieces of furniture.

Don’t: Go Too Tacky

Simple shades of beige can create a beach theme, but so too can a completely tropically inspired design scheme. Bright colors, floral fabrics, and even rattan furniture give off the Oceanside vibes you’re looking for, but they have become so expected they no longer wow potential renters or buyers.
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Take, for example, the rattan furniture that’s so common in Jacksonville and the rest of the Sunshine State. It’s likely that you spent top dollar to get a sofa and chairs to fill your living room. However, no matter how nicely you decorate the space around your new pieces, it’ll still feel a bit like you pulled them in from your back porch since lots of wicker furniture is made for outdoor seating.

Floral fabrics often cover the seat cushions of these chairs, adding to the over-the-top beachy-ness. It’s nice to have pops of color — the beachfront does, too, after all — but a space covered in floral fabrics is a bit too far in the opposite direction of the neutrals that Jacksonville buyers crave.

Do: Mix Up Your Artwork

You can imagine how many Jacksonville homeowners decorate their walls. Yes, a sprawling painting of the coastline will add color and the beachy feel you crave, but you don’t have to stick to the expected sea-inspired decor.
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One way to mix things up is to hang nautical maps, especially if they depict the local Jacksonville area. Even though they appear to be simple — geographical outlines, a compass for direction, a few grids for scale — they can add a whole lot of interest and color depending on how they’re printed. Other homeowners have used fishing traps, old-fashioned seafood restaurant posters and framed shells and starfish found in the sea. Mirrors always go with a beachy theme, too, since they reflect more light and add to that airy ambiance we’ve already harped upon.

Don’t: Forget Texture

The soft, squishy sand beneath your toes. The turreted top of a conch shell. The airiness of sea foam rushing over your feet. These are only three of the countless textures you encounter while at the beach. In order to authenticate your decor, you need to have more than one texture in your space, too.

This is most easily achieved through fabrics. Not only does a couch covered in throw pillows add pops of color to your simple neutral-toned space, but it also gives you a chance to choose fabrics with different feels to them. A scratchy burlap-covered pillow beside a smoother suede one, for example, would be a complete juxtaposition of textures, thus adding interest to your space.

You can also mix up textures on a broader scale. In Florida, it’s almost expected that your home will have sleek tile floors to keep the space cool, for example. However, you can mix things up by installing natural wood shelves for open shelving. This will add to your living room’s natural, beach-side vibe and give a different feel to the room — literally.

Do: Stay True to Your Own Tastes

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Unless you’re planning to sell your Jacksonville home right now, it’s most important that you keep your space in line with your own décor taste. Sure, neutrals will sell better down the line and you can make your place stand out with ocean-inspired artwork. But you want your home to be a reflection of you, and it won’t be if it’s staged to suit the typical Jacksonville buyer. Until then, make it your own; then, make it ready to sell.


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About The Author
Megan Wild
Megan Wild enjoys finding easy and low-stress ways to improve your home. In her downtime, she enjoys flipping flea market finds, hanging out with her dog, and writing on her home-themed blog, Your Wild Home. She's passionate about sustainability and environmentalism, and you can find her tweeting about both @Megan_Wild.

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