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Does anyone have any actual statistics on how much faster a home sells if it is professionally staged vs staged by the homeowner or vacant?
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If I am understanding the question - are you asking for statistics of a staged occupied property (by professional or homeowner) vs. a vacant (cleared of all personal effects) property? I always recommend staging - even of a vacant property but I'll hold off on providing statistics until I'm clear on your question. Thanks!
I think you can find statistics, but in my professional opinion they are meaningless from a practical standpoint as a listing agent. Most of the things a seller has to do is universal. De-clutter the home, clean the heck out of it to make the home shine, and make sure the lighting is good for showings. For some of my sellers I bring on a staging consultant. She gives them ideas of cheap artwork or very minor items to add into the existing home for a good touch. I walk into a lot of homes that don't even have the basics. But 7% increase by just doing that, and on top 100 day cut on DOM? I don't think so. For marketing it still comes down to objections and features of the home. I can stage a home, but if there is a lot of deferred maintenance it is going to have little impact. It also does not make sense to have a seller stage their home, and then the agent does not get professional photos done. Where I see staging the most powerful is in 100% move-in ready homes then where the "stuff" inside is actually hurting sales price. At the end of the day remove the objections and highlight the features period. That is marketing 101.
Nader has the correct statistics. From a professional's viewpoint I have found that a staged home helps a buyer visualize the space. Most buyers have a hard time getting a "picture" of how a house could look. Homeowners tend to ahve so much personal items that a buyer winds up looking at the picture and specific items and less on the house. A stager brings the "house" into focus. Can a seller have it staged by themselves. Yes, they need to do a little research and hopefully have a decoraters touch. If they do not have that ability and the advice of a good Realtor then hiring it staged is a wise choice.
According to the International Association of home stagers, staging your home can increase your sale price by an extra seven percent and makes it move up to 100 days faster.
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