Home Buyers “Buy Into” the “Going Green” Trend

by Christine DemosSeptember 27, 2010

A frequently asked question about “Going Green” is whether home buyers will actually see the benefit of being energy efficient and therefore, pay the extra premiums associated with it.  According to the key findings from a new study by PRD Nationwide, 30% of participants stated many would certainly fork out up to $10,000 extra to build or buy a “green” property. Most people, me included, have a small voice inside of them calling to protect our planet and ensure the environment stays “green.”
To comment on the validity of that study is Scott Bucheister, salesmen with Tidewater Insulators division Comfort Home, which specializes in energy efficient solutions for existing homes. He is also a certified Green Professional with the National Association of Homebuilders as well as Earth Craft Virginia. He commented that, “going green can have a direct impact on a home owner’s finances by saving money on energy and maintenance costs.” Here are a few ways he mentioned:

When searching for a home, a home buyer will first look at the energy related items. Typically they will have payback periods that will reduce energy costs over time. Energy Star appliances, better insulation, better windows, PhotoVoltaic and PV water heaters are all key components that aid in the energy costs of your home.  Most home buyers understand that any investment in these items will pay for themselves over time.


The next thing a home buyer will seek out is sustainable products that improve the livability of the house. Enhance indoor air quality by using products that use recycled content (wood, flooring, decks, etc.) and/or don’t produce gasses (low VOC paints, insulation that doesn’t use formaldehyde, floor adhesives that don’t use toxic ingredients, etc.) and/or reduce waste (recycling programs for construction materials).

Something home buyers may not think about when searching for “green” items is the outside of the house.   Make sure the house has gutters and they are free of debris.  This will reduce potential issues with wood rot and mold.   Attaching a rain water retention barrel in the future can reduce the amount of water used for plants by reusing the rain water.   Research landscaping options that are native to your area, as they can require less maintenance and watering.  Also check for orientation of shade trees.  Having trees pruned and placed correctly allows you to use them to cool the house in the summer.  Most people look at the outside of the house for curb appeal, but it can save you “green” by being green.

Many people yearn to “go green” because they feel like they are doing their part to help the environment. In addition many home buyers are becoming informed about the negative effects non-eco friendly products can do to their health over time, especially in homes with children and/or baby boomers. These tips are vital methods to locating a home that meets you and “mother earth’s” standards.

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About The Author
Christine Demos
Christine is the Content Marketing Specialist for Homes.com. She's a small town girl at heart, who currently lives in Norfolk, VA with her husband and their fur baby. When she's not working, she enjoys cooking, decorating, traveling, and binge watching Netflix. As a proud Virginia Tech alum, she also loves cheering on the Hokies!

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