Selling Your Home in January? Here’s What You Need to Know

by Carson BuckJanuary 31, 2019

Use This Prep List to Sell Your Home Early in the New Year

Selling a home in January, in the middle of winter, is a lot different from selling a home in the spring or summer months. There are several things you need to consider when you are selling in January. Here is a prep list to help you show your home in its best light, even in the dark, dreary days of winter.

selling in winter

#1: Keep Your Walkways Shoveled

Snow- or ice-covered walkways are not only a lawsuit waiting to happen, but they also make guests feel unwelcome. While your home is for sale, make sure you keep your walkways and driveway clear of snow and properly treated to prevent ice from building up. You should also knock down any icicles to prevent a possible injury from occurring.

#2: Set the Mood

In the winter, one wants their home to feel comfortable, warm, and cozy. So, set the mood in your home to reflect these desires. For starters, turn up the heat to a comfortable temperature, especially on cold days. This will make buyers stay in your home longer.

Make your family room inviting by placing afghans or throws on the sofa. Hang clean, plush towels in the bathroom. Light unscented candles and have the home nice and tidied up before hosting a walk-through. Choose a soothing playlist on your favorite music streaming service and play it at a low volume to enhance the mood.

#3: Keep Your Window Coverings Open

Open the drapes and pull up the blinds to allow as much natural light into your home as possible. Just be sure your windows are clean and spotless first!

selling in winter

#4: Be Careful With Scents

Just because you like a certain fragrance, scented candle, or perfume doesn’t mean that everyone does. In fact, there is always a risk that someone might be allergic to artificial scents, so you should refrain from using anything with a strong fragrance.

The best bet is to bake a tray of fresh cookies before an open house, so your home will be filled with the delicious aroma of fresh-baked cookies. Just be sure you have a tray of cookies available for your guests to enjoy, or else they may be disappointed.

#5: Serve Season-Appropriate Refreshments

Be the best host possible and provide your guests with refreshments. Even more importantly, make sure the refreshments make sense for the season. In the winter, you might want to offer hot chocolate or hot apple cider. You can even serve soups, but if you do, offer more than one variety in case someone has allergies.

#6: Be Prepared for Less Traffic

Selling a home in January almost always means that you will have less traffic in your home than it would see in the summer months. So, this may require you to re-think your marketing strategy. For instance, you might want to focus on attracting people who are relocating to the area, or if you live in a warmer state, older buyers from the northern states who are looking to buy a second home where they can spend the winter.

selling in winter

#7: Prepare to Be Flexible

In the winter, you will help your chances of selling your home if you can be more flexible with your time, so you can accommodate buyers with jobs and families. This may mean welcoming people into your home in the evenings or on weekends. Being flexible with your closing date will also make your home more attractive to potential buyers.

List Your Home on Homes.com for Greater Visibility

Another way to get your home seen by more people is to list it online with Homes.com. This will provide your home with national exposure, so it can be easily seen by everyone from someone in-town looking to move to someone in another state interested in relocating to your area. Homes.com can help you sell your home quicker and easier, so try us today!

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About The Author
Carson Buck
Carson is a real estate agent based out of Phoenix, Arizona. Carson loves data and market research, and how readily available it is in today's world. He is passionate about interpreting these insights to help his clients find and buy their perfect home. Carson got into the real estate industry because he loves the feeling of handing over the keys to a new home to happy clients. In his free time, he works on his backyard bonsai garden and spends time with his wife, Julia.