Selling a Home
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October 20, 2017

When Should Sellers Consider Reducing Price?

A slow-selling home is a sign that you have a problem that shouldn’t be ignored. There can be many reasons that you are not receiving an offer. You need to find out what it is and take steps to solve the problem.

Nationally, the average time on market for homes today is about a month—much faster than normal due to the inventory shortage. Time on market is the number of days between the time a home is listed on the multiple listing services (MLS), and the time that owner signs a contract from a buyer. This number varies greatly from market to market. For example, this summer, homes in Seattle were selling in less than ten days while in Chicago there were selling in 46 [...]

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October 20, 2017

How to Get Your Home Looking Sharp for the Real Estate Photographer

If you are selling your home, you should strongly consider hiring a real estate photographer. Here's how to get your home photoshoot ready.
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October 12, 2017

Niche Marketing and Home Staging – Making the Most of Your Market

Staging a home for sale is generally done to make a residence appeal to the broadest range of potential buyers. Neutral colors, decluttered closets, and avoiding décor that reflects specific interests are all typically a great idea! The more buyers that can see themselves living in your home, the more potential offers that could come rolling in, which generally means a faster sale with a bigger bottom line. And it works! In a survey conducted by the National Association of Realtors, 31% of agents reported that staging increased a home’s value by one to five percent, and 62% of agents noted that staging decreases the amount of time a home may spend on the market.

However, [...]

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September 21, 2017

Words Matter: Sales and the Art of Describing Your Home

The Power of Words

In today’s digitally-driven world, marketing a house must be done with the precision it takes to write a catching 140-character tweet. Buyers are word-savvy and since they may be skim-readers, the words you choose to describe your home may make a difference to potential buyers. In fact, the right words might attract a potential buyer to your next open house. Moreover, certain words might help you get a better price for it.

In a recent analysis by CoreLogic, it was found that with respect to location, condition, and design, properties that were described with positives performed better. They had more market appeal and gleaned higher-than anticipated [...]

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September 19, 2017

Welcome to the Fall Sales Season!

Bargains for Buyers and Decisions for Sellers

One word summarizes post-Labor Day real estate markets: motivation. Sellers are motivated to get their deals done by the holidays or risk waiting until the spring season. Buyers are motivated by a temporary reduction in competition and the prospect of bargains. First frost and turning leaves remind both sellers and buyers that time is short to close sales before the year ends.

Traditionally, the fall season begins with a significant decline of buyers. According to National Association of Realtors home buying statistics, about one-third of home buyers are families with children under 18, and most of these try to close on their new [...]

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September 15, 2017

Marketing Playbook: Market a Home and Sell Like a Winner!

Wondering why your home has not sold? Considering selling your home as fall approaches? Correctly marketing your listing can be the difference between it being stale and forced to negotiate below market value, or selling quickly at top dollar. Compiled below is a list of some of the most popular marketing techniques in real estate and the statistics that support these methods so you can be the savviest seller on the block.

Professional Photography

According to the National Association of Realtors (NAR,) over 90% of all buyers searched online and 51% of buyers located the home they purchased by searching online. With so many buyers searching for listings online, the importance [...]

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August 18, 2017

How Do You List a For-Sale-By-Owner, and More! – Cook’s Corner

Is it possible to purchase a home with no down payment?

Two government programs, the Veterans’ Affairs home loan program and the US Department of Agriculture’s Rural Development Housing program, provide mortgages to eligible borrowers that require no down payment.

To qualify for a VA loan, you must be a veteran with at least 90 days active duty or a surviving spouse of an eligible veteran. You can find more information on qualifying for a VA loan on the VA website. To qualify for a USDA guaranteed home loan, you must live in a rural or semi-rural county and have an income that is lower than the local median income level. To see if you qualify, go to the [...]

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August 14, 2017

Where Have All the Vestibules Gone?

The Vestibule: You are Welcome

For me, the vestibule is a handshake. It greets you before you enter any space, setting up the tone in a unique way. Defined as an antechamber, hall or lobby next to the outer door of a building, there are as many types of vestibules as there are homes and ways to say hello.

Whether it is an elegant entrance decorated with a chandelier or a casual porch, vestibules are spaces that communicate messages and could impact a visitor’s first impressions.

Unburden Yourself

So, what exactly does a vestibule say? I grew up with them as a Montrealer and can tell you they were always a place you took off your boots and dumped your belongings. [...]

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