In the real estate industry, it’s common knowledge that the photographs you post alongside your description are essential when it comes to trying to sell your own home. However, accompanying these photos, you need written content that will really drive home that sale.
In fact, the written content of your home listing description could be considered the most essential element, since it will be providing your potential customers with the information they need and the inspired they want.
Today, we’re going to explore 7 key points to remember when you and your real estate agent are writing your home listing description, enabling you to promote interest in your [...]
Virtually every real estate market in the nation has experienced buyers’ markets over the past three years. Since 2014, the median home price has risen 11 percent, and 5.8 percent in 2017 alone. With that kind of momentum, will the best sellers’ market since the housing boom continue through 2018? Or will this be the year that demand sags and conditions favor buyers?
In the first half of 2017, competitively priced homes attracted multiple offers quickly. In many markets, buyers battled each other in bidding wars to win contracts on homes that were on the market only a few days. However, during the last two quarters of the year, demand slowed and for several months [...]
Realtors agree: Spring is the busy season for buying homes. Once May rolls around, families have done their research, visited a countless number of open houses and have narrowed down their initial list to one or two homes. What puts one over the top?
According to real estate experts across the country, it’s a combination of small things you do to your home that make it a desirable property during the spring months. If you’re ready to put your home on the market, don’t let any potential buyer set foot in your home without first checking out our list of six tips for preparing your home for a spring sale.#1: Identify small improvements you can make in each [...]
Until very recently, a growing number of retiring homeowners have downsized by selling their family home and have either bought or rented something smaller. Downsizing can make their golden years easier and more enjoyable by making upkeep more manageable and reducing the costs of utilities and taxes. For retirees suddenly living on a fixed income, their houses may provide the financial cushion they need to enjoy their retirement.
Now that baby boomers, a generation second only to millennials in size, are reaching their late sixties and seventies, they are not doing as expected. Demographer Arthur C. Nelson, professor of Urban Planning and Real Estate Development at the [...]
Smart home technology is growing rapidly—it’s expected to be a $130 billion industry by 2020. Predictably, millennials are leading the smart home charge, but all demographics are enjoying the powerful features these devices can offer.
What exactly is a smart home device? These are connected devices that combine artificial intelligence (AI) and Wi-Fi connectivity to help automate or streamline features and tasks in homes. Examples include smart lighting to automate your lights, smart speakers to control other devices and smart TVs that stream media and learn what you like to watch.
To help you better serve your clients, here are some of the key things [...]
Selling a home is a stressful and complicated process. It requires you to hire a real estate agent and consider a fair market price for the house, in addition to cleaning and repairing the house so that it shows well in a competitive market. The walls must be painted, the trees should be trimmed, and the grass cut. The key is de-personalizing the process. Instead of thinking of the house as “your home” you must look at it from a sales perspective. You need to visualize the property from a buyer’s viewpoint and not as the home where you and your family reside. Your outlook should be about moving forward. As part of that process, you may want to hire a staging [...]