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Step 5
How to List Your House For Sale

What to Expect When Listing Your Home

After meeting with your agent, you will have to schedule a time for them to come in and take a look at you home. At this point, you will have already begun some of the preparation to sell, the cleaning, decluttering, and de-personalizing of your home. Your agent will get a sense of your home and outline some important next steps in your home-selling journey. Here are what some of those next steps will look like.

Working With Your Agent / Marketing Collaboratively

You should work with your agent to market your home. The agent brings a lot to the table when it comes to home marketing, in particular, their access to a Multiple Listing Service (MLS). But, your agent cannot market the home alone.

In many ways, selling a home is like running a small business, and your agent is your business partner. Bring your personality and ideas to the market table. Look into marketing online, and don’t forget about physical ads and signs. Word of mouth also goes a long way in the home selling process. During the time your home is on the market, if anyone asks you how you are doing, you’ll know what to say.

Pricing Considerations

Pricing your home properly can be a difficult proposition for many homeowners, whether they are experienced in home selling or not. Many homeowners end up overpricing their home, only to see the property sit on the market. Your agent will use comparables – homes of the same size, number of beds and baths – that sold in your market recently. Comparables help zero in on a home true value. If you want to get even closer to that number, ask your agent for a free market analysis. The agent should price your house in line with your neighborhood, and they’ll do this for free because they want you to list your house with them.

Creating the Listing Assets

With the marketing and the price point in mind, the listing itself needs to be crafted. The listing includes a detailed description of the home, and photographs of the home, inside and out. How extensive you get with developing your assets is up to you and your agent.

How to Create a Great Home Listing Description

The home description should be detailed but concise. Experts recommend that 250 words are a good target for most homes. Avoid subjective language and stick to the concrete; for instance, “lovely exterior” isn’t as useful as “wrap-around porch.”

Employ Advertising Language:
Certain words have power no matter where they’re used. Experts say “beautiful” is always an important word to use. “Open” is also a key descriptor, whether it refers to the house’s flow, a bedroom, or the yard. Another useful phrase is “well-maintained.” If there are parts of the house that have been well-maintained the implication is that the entire house has.

List Your Home’s Major Selling Points:
Separate from the home description should be a bulleted list of the home’s major selling points. These could include the school district, eco-friendly features of the home, recent renovations, new brand-name appliances, and local amenities like parks, restaurants, and shopping. Remember, location sells homes.

Photography & Visual Assets: 
When it comes to selling your home, hiring a professional stager and having the home professionally photographed is typically well worth the expense. Professional photographs look great online and in print, but there are much more options when it comes to the visual marketing of the home.

Virtual tours have been around for some time now, and if you’ve looked at homes online you’ve most likely seen them. Poorly done, a virtual tour can seem more like a slide show, but a properly designed one can give the buyer a real sense of the home’s entirety. Additionally, many photographers today employ the use of drones. Using a drone, a photographer can take aerial stills and video of the home to give buyers a better sense of the surrounding neighborhood.     

 

 

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