Statistically, the average Realtor sells between 5 and 7 homes a year, Dionne Malush has had her fifth year of selling 10 times that amount for her clients. The secret of her success, she said, is marketing, something that other Realtors can’t bring to the table like she can, and is the topic of a chapter she authored in the new book, “The New Rise in Real Estate.”
“Basically, one of the keys to selling a home is aggressively marketing the home,” Malush said. “The days of a Realtor just putting a ‘For Sale’ sign in the yard are gone. Marketing and knowing how to price your home are two of the most important factors.”
Graduating from the Art Institute of Pittsburgh in 1989, Malush, later, entered the real estate business with a flair for creativity and attention to detail that many others can’t approach, and she uses her degree today to offer her clients great photography, better design and better aesthetics when it comes to their homes’ marketing materials. She has created an aggressive online marketing campaign as 92% of buyers search online now before ever driving down the street. It is too easy for the buyer to hit the NEXT button, so she utilizes the internet to her advantage. She also has incorporated social media into her marketing campaign which has really put her listings in front of many potential opportunities.