Ricardo is a talented professional with over 25 years of market analysis and marketing consulting experience. He owns a successful marketing research and consulting company and is considered a leader in the field.Ricardo received both a BS and a BA degree in Marketing and Mass Communications from King's College and an MBA in Marketing Research from Syracuse University. He is an avid data analyst and technology forerunner. Ricardo loves finding new ways to use technology to market products and services. In recent years, Ricardo has focused his interest in real estate and, in particular, real estate investment. In real estate he found a field where he can easily marry all of his passions and really put his experience to work. He is using technology to enhance the real estate business. Having a broad marketing background and a deep understanding of the consumer mindset allows him to offer out-of-the-box solutions. Ricardo uses his training and proficiency in consumer communication to fully recognize the needs of home buyers, sellers, and investors. His background in quantitative market analysis and population trends allows him to offer an educated real estate buying experience that minimizes risk and promotes peace of mind.Ricardo's marketing experience fully comes into play when selling real estate. He understands the importance of creating the right marketing positioning- especially today when most buyers make their first screening decision based on the image that comes across through an online listing. Ricardo works hard to ensure that everything is handled in a way that makes the subject property stand out. From professional staging and photography to the description of the property and the advertising approach- the objective is to make the listing break through the clutter and be noticed like no other. He knows that properties that are marketed correctly will deliver a higher closing price.