$1,500,000

1950 River Rd Wisconsin Dells, WI 53965

Estimated payment $9,480/month

-- Bed
-- Bath
3,300 Sq Ft
$455 Price per Sq Ft

Highlights

  • 24.62 Acre Lot
  • Handicap Accessible
  • Furniture Available With House
  • Storage
  • Paved or Partially Paved Lot

About This Home

Some properties are for sale, but this one is for the taking! A blank canvas sitting on 24.62 acres along River Road, minutes from the heart of Wisconsin Dells, already generating $45,000 a year while you plan what it becomes. The land currently hosts Rubb's Supper Club & Steakhouse, a beloved Wisconsin Dells destination for families seeking a warm dining experience, tucked away from the main tourist drag. It's built a loyal following over the years for its fully stocked salad bar and homemade soups, hand-crafted cocktails, and a full liquor bar. This is the kind of hidden-gem supper club that keeps people coming back trip after trip. That existing operation means income from day one, giving a buyer or developer breathing room to plan, permit, and build out the bigger vision.

Listing Agent

Luke Fillback

LandGuys, LLC of WI License #114326-94 Listed on: 07/10/2026

Property Details

Property Type

  • Other

Est. Annual Taxes

  • $16,532

Lot Details

  • 24.62 Acre Lot
  • Property fronts a highway
  • Paved or Partially Paved Lot

Parking

  • 56 Parking Spaces

Home Design

  • Composition Roof

Interior Spaces

  • Restroom Available
  • 3,300 Sq Ft Home
  • Furniture Available With House
  • Storage
  • Basement Fills Entire Space Under The House

Additional Features

  • Handicap Accessible
  • 220 Volts

Community Details

  • Office

Listing and Financial Details

  • Exclusions: Sellers personal property.
  • Assessor Parcel Number 291-00571-0000

Property Details

Property Type

Other

Est. Annual Taxes

$16,532

Lot Details

24.62 Acres

Listing Details

  • Property Sub Type: Commercial/Industrial
  • Prop. Type: Comm/Industrial
  • Lot Size Acres: 24.62
  • Road Frontage Type: State Road, Paved Lot, Frontage Road to Hwy
  • Inclusions: Signs Included. All appliances and furniture negotiable, seller open to selling turn-key.
  • Directions: From downtown Wisconsin Dells, head north on Broadway, turn onto River Road, and continue north for several miles and the property will be on your left.
  • Property Information:Est Total Sq Ft: 3300
  • Special Features: None

Interior Features

  • Has Basement: Full

Exterior Features

  • Exclusions: Sellers personal property.
  • Construction Type: Wood
  • Roof: Composition

Garage/Parking

  • Total Parking Spaces: 56

Utilities

  • Green Building Features: Fixtures, Furniture, Rest Rooms, 220 Volt Power, Inside Storage, Living Space Avail, Handicap Access, Office(s)

Lot Info

  • Lot Size Sq Ft: 1072447.2
  • Parcel #: 291-00571-0000

Tax Info

  • Tax Annual Amount: 16532.08
  • Tax Year: 2025

Map

Range of Values:

--
Value Increase
--
Percent Increase
--
Adjusted for Inflation
Collateral Analytics

Collateral Analytics Collateral Analytics AVMs (Automated Valuation Model) employ a number of statistical approaches combined with neighborhood-specific comparable selection guarantees the most up-to-date and precise valuations.

Not Available

Collateral Analytics does not have data for the current month. Please view the chart for historical values.

ICE

ICE Mortgage Technology ICE Mortgage Technology’s AVM (Automated Valuation Model) is a state-of-the-art online residential property valuation tool that provides a quick and accurate estimate of the value of almost any home in the U.S.

Not Available

ICE Mortgage Technology does not have data for the current month. Please view the chart for historical values.

First American

First American First American Data & Analytics’ next-generation AVM combines unrivaled data assets with a blended ensemble of valuation models to produce highly accurate, reliable valuations you can trust.

Not Available

First American does not have data for the current month. Please view the chart for historical values.

Quantarium

Quantarium Quantarium’s valuation service, repeatedly proven the industry’s most accurate and comprehensive, is supercharged with a self-learning and auto-tuning AI engine that continually becomes smarter and more accurate as it processes daily inputs from the industry’s leading RE data lake.

Not Available

Quantarium does not have data for the current month. Please view the chart for historical values.

Average Value
Not Available
List Price
Sold Price
Create a Home Valuation Report for This Property
The Home Valuation Report is an in-depth analysis detailing your home's value as well as a comparison with similar homes in the area

Home Values in the Area

Source: Public Records

Average Home Value in this Area





Source: Public Records

Tax History

We collect this data history from publicly available records. To have your information removed, we recommend requesting removal directly through your county’s website.

Year Tax Paid Tax Assessment Tax Assessment Total Assessment is a certain percentage of the fair market value that is determined by local assessors to be the total taxable value of land and additions on the property. Land Improvement
2025 $16,532 $851,500 $359,700 $491,800
2024 $165 $851,500 $359,700 $491,800
2023 $16,908 $851,500 $359,700 $491,800
2022 $18,563 $852,300 $359,700 $492,600
2021 $22,357 $935,800 $202,500 $733,300
2020 $21,806 $935,800 $202,500 $733,300
2019 $22,290 $935,800 $202,500 $733,300
2018 $23,964 $935,800 $202,500 $733,300
2017 $24,490 $935,800 $202,500 $733,300
2016 $25,277 $935,800 $202,500 $733,300
2015 $24,509 $935,800 $202,500 $733,300
2014 $24,509 $921,200 $202,500 $718,700
2013 $24,509 $921,200 $202,500 $718,700
Source: Public Records

Property History

We collect this data history from publicly available records. To have your information removed, we recommend requesting removal directly through your county’s website.

Date Event Price List to Sale Price per Sq Ft
07/10/2026 07/10/26 For Sale $1,500,000 -- $455 / Sq Ft
Source: Metro MLS

Purchase History

We collect this data history from publicly available records. To have your information removed, we recommend requesting removal directly through your county’s website.

Date Type Sale Price Title Company
Warranty Deed $825,000 --
Source: Public Records

Source: Metro MLS

MLS Number: 1971183

Metro MLS

APN: 291-00571-0000

Your Personal Tour Guide

Ask me questions while you tour the home.