The Edison Plan

Since its founding by brothers Ron and Bill Clous in Traverse City, Michigan in 1977, Eastwood Custom Homes has earned a longstanding reputation for constructing affordable, high-quality homes. The company’s developments represent the largest single-entity initiative to provide housing for families throughout Northern Michigan, and Eastwood is widely recognized for its custom-built homes across the Grand Traverse region. Eastwood is known for its innovation, offering products such as The Edison—one of the area's most efficient and affordable green homes—and the Value Max series, which delivers exceptional quality at a low cost. The company’s commitment extends far beyond construction. Eastwood Custom Homes provides a range of programs designed to help Northern Michigan residents qualify for homeownership. The Credit For Life program assists individuals in repairing their credit, while the Lease to Own program allows clients to live in their future home while improving their credit before finalizing the purchase. Additionally, Eastwood’s Trade-In Option offers current homeowners the opportunity to transition into a newly built Eastwood home with the assurance that their existing property will be purchased. Eastwood’s dedication to the Northern Michigan community is reflected in its involvement with numerous local initiatives. The company has contributed to building homes for Habitat for Humanity, supported the development of a sports complex in Kingsley, Michigan, and constructed a press box for the football field in Elk Rapids. These efforts exemplify Eastwood’s desire to make a lasting, positive impact in the Grand Traverse area. Eastwood Custom Homes remains committed to equipping clients and the broader community with the resources needed to make Northern Michigan not only livable—but truly enjoyable. It’s no surprise their motto is: “We Make It Easy!”