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Why Live in River Falls

River Falls, Wisconsin, named after the Kinnickinnic River, is a small city known for outdoor activities like trout fishing and hiking. With a population of 16,000, it runs its facilities entirely on renewable energy and hosts the University of Wisconsin - River Falls, the largest local employer. The housing market is competitive due to low inventory, with homes generally more affordable than those in neighboring Minnesota. The Kinnickinnic River offers trout fishing and paddling opportunities, while Sterling Ponds Park and Hoffman Park feature disc golf courses and a campground. Whitetail Ridge Mountain Bike Trail provides over 7 miles of trails for all skill levels. The historic Swinging Bridge at Glen Park offers a unique crossing experience. The River Falls Fighting Fish baseball team plays at the First National Bank of River Falls Field, and the Falls Theatre, established in 1927, continues to operate. River Falls Days, hosted by the Chamber of Commerce, features a parade, live performances, and local vendors each July. The River Falls School District is highly rated, particularly for its instrumental music program. River Falls is about 35 miles from the Twin Cities and 36 miles from the Minneapolis - St. Paul International Airport. Downtown River Falls includes local businesses like Lund’s Fly Shop and Fox Den Books, with dining options such as Selah Vie Bistro & Coffee Cottage and Swinging Bridge Brewing Company. Winters are cold and snowy, while summers are warm and humid, with mosquitos being a common nuisance.

Frequently Asked Questions

How much does it cost to rent a home in River Falls, WI?
The median rent for a home in River Falls, WI is $1,967 per month, though prices vary by neighborhood, size, and property type. As of June 2026, condos tend to be the most affordable option while single-family homes and townhouses are currently more expensive.
How much do you need to make to afford rent in River Falls, WI?
To comfortably afford the median rent in River Falls, WI, a household needs to earn roughly $78,680 per year. This is based on the common guideline that households should spend no more than 30% of gross income on housing. Most landlords require monthly household income of at least 3x the monthly rent, and with a median rent of $1,967 per month in River Falls, WI, renters typically need to show $5,901 per month in gross income to qualify. Actual affordability will vary depending on household debts, other living expenses, and overall budget.
Is it more affordable to rent or buy in River Falls, WI?
In River Falls, WI, the price-to-rent ratio is 17.1, which generally favors renting. This ratio divides the median home price by the annual median rent: below 15 typically favors buying, 15 to 20 is balanced, and above 20 typically favors renting. Your finances, how long you plan to stay, and costs like mortgage rates, taxes, and maintenance all factor into the decision.

Rental Home Trends

Median Rent
$1,967
Median Single Family Home Rent
$1,225
Median Townhouse Rent
$2,185
Median Condo Rent
$1,050
How to Rent a Home