An ever-expanding city where “innovation meets tradition”
Rogers has been a fast-growing city for more than two decades, thanks in large part to the expanding footprint of Walmart, headquartered in neighboring Bentonville. More than 75,000 people live in this Northwest Arkansas city – almost double what it was in 2000 – and that is largely due to an economy anchored by the hundreds of businesses that support the big-box retailer’s vast operations. “It’s a hidden gem on the edge of the Ozarks that is no longer a secret because so many people keep coming here,” says Paige Johnson, a real estate agent with Keller Williams Market Pro Realty and longtime area resident. Yet despite its growth, much of Rogers still resembles the rural town it used to be, with a downtown district anchored by historic buildings and plenty of natural landscape surrounding Beaver Lake. In the words of Eric Eby, principal broker at HomeQuest Realty and creator of the NaturallyNWA online relocation series, Rogers is where “innovation meets tradition.”
Commercial, hospitality, and multifamily expansions are booming in Rogers, west of I-49.
The historic buildings of Downtown Rogers are charming for shopping and dining.
The 28,000 acres Beaver Lake offers fishing, boating and other watersports to Rogers residents.
The eastern side of Rogers borders rural landscapes of fields and hills.
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Walmart's presence has created a robust housing market
Walmart’s corporate rules dictate that vendors and others serving the world’s largest retailer have a presence in the region, which creates a steady stream of prospective homebuyers. “People have to come to Northwest Arkansas because of Walmart,” Johnson says. “People are coming in and out and people are coming to stay. The housing market is really robust. If it wasn’t for Walmart, our market would look very different.” With a median home price of $420,000, the city offers more bang for the buck than neighboring Bentonville, whose median home price of $460,000 is the highest in Northwest Arkansas.
Ranch-style and other midcentury designs are prominent among the established housing. However, Rogers’ residential inventory has expanded greatly in the past two decades, with developments built around a variety of contemporary homes in subdivision settings. Shadow Valley, Pinnacle Country Club and Apple Spur are the most sought-after destinations. The area around Beaver Lake provides alternative options for homebuyers seeking more space and less of a cookie-cutter feel. Overall prices typically range from the low $200,000s to the high $900,000s, although multimillion-dollar estate homes can be found along the lakefront.
With little room left to build out, the city is now building up. While subdivision developers continue to build spec and custom homes, the newest construction centers on modern townhouses and condominiums. Multi-family housing prices range from the low $300,000s to more than $1 million. Residents enjoy a temperate climate that features four distinct seasons. Severe weather is rare, but those living in the city’s hillier areas, especially near the lake, face the risk of being snowed in during big storms.
With Walmart's HQ in Bentonville, vendors have spread out in Rogers and along I-49.
Mid-century modern homes are common in some areas of Rogers.
Townhomes near the Pinnacle Hills area are a growing housing trend in Rogers.
Homes east of Rogers include lakefront properties along Beaver Lake.
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Downtown Rogers, Pinnacle Hills Promenade offer a variety of shopping and dining options
With its array of retail and dining options concentrated in colorful buildings that feature striking Italianate architecture, downtown Rogers has undergone a transformation almost as radical as the city itself. The buzzy district is home to Yeyo's Mezcaleria y Taqueria, whose chef, Rafael Rios, is a multi-time James Beard Award nominee. The Original Rogers Farmer’s Market is a popular attraction that draws a crowd on Wednesdays and Saturdays from late April into November. “One of the great things about Northwest Arkansas, Rogers included, is that the downtown areas have been revitalized at incredible speed,” Johnson says. “You can spend a whole day downtown, shopping for yourself, shopping for your mom, shopping for your dog. It’s a destination. If you haven’t been to downtown Rogers, run, don’t walk. It’s going to be the next big thing in Northwest Arkansas.” The urbanization of Rogers is on display at Pinnacle Hills Promenade, a walkable contemporary shopping district that is the anchor of Pinnacle Village. Shoppers enjoy more than 100 retail options that offer everything from full-service grocers and big-box retailers to upscale boutique shops and sit-down restaurants. And, of course, residents have access to several Walmarts in and around the city.
Pinnacle Hills at Promenade in Rogers provides shoppers a unique outdoor shopping experience.
Shoppers can get fresh seafood and more at The Fresh Market in Pinnacle Hills Promenade.
Downtown Rogers is a treasure of historic buildings and local shops.
The Public House Burger at it's namesake bar in Downtown Rogers is a treat.
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Beaver Lake is the center of outdoor recreation
Rogers has always been a destination for outdoor lovers. Beaver Lake offers 28,000 acres of water and almost 500 miles of shoreline, making it a popular destination for boating, watersports, camping, swimming and fishing. The lake is part of a regional chain of man-made reservoirs known for its stock of sportfish. Lake Atalanta Park is located adjacent to the downtown district. In recent years, it has added contemporary amenities that include paved walkways and a trail system. In all, The Rogers Parks and Recreation Department oversees 24 parks, 26 athletic fields and more than 70 miles of greenways and trails. Highlights include Rogers Skate & Splash Park, Railyard Bike Park and the Rogers Aquatic Center. Golf is a popular pastime in Northwest Arkansas, and residents can play on public and private golf courses in and around the city.
The Prairie Creek Marina on Beaver Lake offers boat rentals, slips, ramps and more.
The Railyard Bike Park in Downtown Rogers offers multiple difficulties of pump tracks.
Lake Atalanta is just east of Rogers, with fishing, boating and peaceful multi-use trails.
Veterans Memorial Park in Rogers offers many different ball fields.
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Walmart Arkansas Music Pavilion hosts national acts
The Walmart Arkansas Music Pavilion is Northwest Arkansas’ premier outdoor music venue. Conveniently located off Interstate 49 adjacent to Pinnacle Village, it has attracted top national acts to its amphitheater stage since 2013. Butterfield Stage at Railyard Park hosts outdoor concerts in a more intimate setting downtown. The nearby Arkansas Public Theater features community-based theatrical performances in a venue that was first established in 1927. Rogers also is home to a nationally recognized annual arts and crafts showcase. The War Eagle Fair attracts hundreds of artists and more than 100,000 visitors each October. “Rogers is a lifestyle, from A to Z,” Johnson says.
Grab a seat or a spot on the lawn for a concert at the Walmart AMP in Rogers.
Every December, downtown Rogers lights up with the Spirit of Christmas Parade and light disp
Find fresh sushi and more at Blue DTR, hidden away in downtown Rogers.
Scenic trails for walking and biking await visitors to Lake Atalanta, east of Rogers.
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Rogers School District is one of the best and most diverse in the state
The Rogers School District is A-rated by Niche and comprises 23 schools serving almost 16,000 students in pre-kindergarten through 12th grade. Niche rates the Rogers campus of Haas Hall Academy, which serves seventh through 12th grades, and Rogers New Technology High School, which serves ninth through 12th grades, among the five best high schools in Arkansas. Both public charter institutions are rated A-plus.
Reagan Elementary School serves students in grades pre-kindergarten through fifth in Rogers.
Kirksey Middle School is rated A-minus on Niche and serves Rogers.
Rogers Heritage High School is rated B on Niche and serves the Rogers area.
Rogers New Technology High School is #1 in Niche Standout High Schools in Arkansas.
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Interstate 49 offers convenient access to surrounding cities
Interstate 49, which runs through the city, connects all of Northwest Arkansas’ major cities. Traffic, however, is an ongoing issue. “That has been the problem since the boom started in the ‘90s,” Johnson says. “The infrastructure has really struggled to keep up.” The Ozark Regional Transit Authority provides fixed-route public transportation during the week. Mercy Hospital Northwest Arkansas is centrally located off I-49. The Northwest Arkansas National Airport is 15 miles away. It offers direct flights to and from two dozen major U.S. cities. Rogers also has a municipal airport that serves as a hub for Walmart Aviation, which stores more than 20 of its private jets there for company business travel.
Crime
According to statistics from the city's police department, the number of reported criminal offenses decreased four consecutive years from 2020 to 2023. In 2020, a total of 3,028 violent and property crimes were reported. By 2023, that number had fallen to 1,928.
Written By
Matt Pallister
Photography Contributed By
Michael Denison
Video By
Dan Mack
Interested in learning more about homes in this area?
Reach out to
James Gibson,
an experienced agent in this area.
GreatSchools:
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On average, homes in Rogers, AR sell after 51 days on the market compared to the national average of 56 days. The median sale price for homes in Rogers, AR over the last 12 months is $449,000, up 2% from the median home sale price over the previous 12 months.
Beautifully maintained Beaver Lake lakefront home on 1.2 acres in The Point at Falls Hollow, offers both lake living & convenience just 10 min. from Downtown Rogers. This ranch home w/walkout lower level features open concept living, kitchen & dining areas designed for everyday comfort plus gathering w/family & friends. Updated kitchen includes sleek black stainless appliances. Main level primary
Nestled on nearly an acre and backing to a serene wooded setting, this four bedroom, three full bath brick residence offers refined comfort and timeless appeal. A striking front entry opens to a light-filled interior adorned with sophisticated paint tones, beam ceilings, and an inviting, open-concept design. The generously sized eat-in kitchen flows seamlessly into the main living area, ideal for
Welcome to this beautifully maintained 5-bedroom, 4-bath home in the highly sought-after Silo Falls neighborhood! This spacious floor plan features a formal dining room, bonus room, and an open-concept living area with a gas log fireplace. The stunning kitchen offers a large island with prep sink, granite countertops, soft-close cabinetry, double ovens, gas cooktop, and abundant storage. Retreat
SELLER OFFERING $10,000 IN CLOSING COSTS IF UNDER CONTRACT BY THE END OF JULY! Charming and primed hobby farm on nearly 6 acres, ideal for goats, ducks, and chickens. This 3,970 sq ft home offers 5 bedrooms and 5 bathrooms with plenty of space for family or guests. The property features beautiful mature trees, open areas for grazing, and room for coops and gardens—perfect for bringing your
Relaxing lake-area living near Beaver Lake nestled above Prairie Creek. This impeccably maintained and beautifully updated 4BR/3BA home offers seasonal lake views, refined indoor-outdoor living, and a private backyard retreat surrounded by mature trees and professional landscaping. The light-filled sunroom overlooks a serene koi pond, creating the perfect space for morning coffee or quiet
Located near Beaver Lake, this four bedroom, two bathroom home offers a spacious split floor plan with comfortable living areas and thoughtful updates throughout. The kitchen includes a large walk in pantry, while the primary suite features a generous closet and a distinctive barn door accent leading into the bathroom. Recent improvements include a new roof, new HVAC system, lifetime gutters,
Incomparable Beaver Lakefront home with two boat slips included on a community 4-slip dock, easy access to the water for endless days of boating, fishing, and relaxation. 3 bed, 3.5 bath 4500sqft home is filled with windows that showcase stunning lake views from Every room in the house! Two covered decks provide the perfect setting to unwind, entertain, or simply take in the peaceful
Set on nearly 2 wooded acres, this property offers what’s getting harder to find...privacy, space, and a peaceful setting without sacrificing convenience. The scenic drive along Highway 12 helps you unwind before you even arrive.Inside, vaulted ceilings and an open layout create a bright, comfortable feel with natural light throughout. The kitchen offers ample workspace, generous storage, and
Beautifully updated 3-bed, 2-bath home in a prime Rogers location just minutes from Downtown Rogers, Pinnacle Hills Promenade, top dining, and NWA’s best walking & biking trails. Enjoy peace of mind with a 3-year-old roof and a 3-year-old furnace. Inside, you'll find easy-to-maintain vinyl plank flooring, spacious walk-in closets, a fireplace, & a large primary suite designed for comfort. Fully
Discover the perfect blend of country living and convenience on this beautiful 8.5-acre property located just minutes from downtown Bentonville and downtown Rogers. Fully fenced with 6-foot horse fencing, this versatile property is ideal for horses, hobby farming, or simply enjoying wide-open space. The impressive red iron building features approximately 3,500 sq. ft. of open shop space, perfect
Welcome to 16249 Hickory Dr, nestled among the pines just a short walk to the shoreline and a public boat launch. This well-maintained 5-bedroom, 3-bath home offers 2,208 square feet of living space on a low-maintenance 0.22-acre lot with wooded views and a peaceful back deck. The fully finished walk-out basement features fresh paint, updated flooring, and an improved bathroom, creating ideal
Beautifully maintained Beaver Lake lakefront home on 1.2 acres in The Point at Falls Hollow, offers both lake living & convenience just 10 min. from Downtown Rogers. This ranch home w/walkout lower level features open concept living, kitchen & dining areas designed for everyday comfort plus gathering w/family & friends. Updated kitchen includes sleek black stainless appliances. Main level primary
Only 12 minutes from downtown Rogers, Arkansas and all the action yet far enough away to escape. Near Beaver Lake this completely remodeled home featuring 4 generous sized bedrooms and 3 baths offers modern updates and convenience. Updated electric, HVAC, and plumbing systems allows for stress less ownership. The open main living area flows seamlessly into a climate controlled sunroom offering a
Enjoy the comfort and style of this two-story townhome featuring 2 bedrooms, 2.5 baths, cathedral ceilings, a cozy fireplace, and an open stairwell that fills the living area with natural light. The kitchen offers a granite-top island, breakfast bar, and ample workspace—perfect for everyday living or entertaining. Beautiful hardwood floors and tile flow throughout the home, and the upstairs loft
Welcome to this stunning home in the gated golf community of Shadow Valley Country Club, offering luxury living in the heart of Northwest Arkansas just minutes from Pinnacle Hills Promenade, Walmart Home Office, Sam's Club HQ, Mercy Hospital, top dining, shopping, entertainment, and I-49 access. Enjoy resort-style amenities including a championship golf course, clubhouse, pool, fitness center,
The Villas on Turtle Creek — luxury townhome living in the heart of Rogers, AR. Our thoughtfully designed studio, one-, two-, and three-bedroom residences feature vaulted ceilings, granite countertops, stainless-steel appliances, and private entries with modern finishes throughout. Residents enjoy resort-style amenities including a sparkling pool, 24-hour fitness center, clubhouse, and
Rare rental opportunity near Beaver Lake: Newly renovated, 2 bedroom/2 bath unit on peaceful, private corner in the desirable Prairie Creek neighborhood. Spacious single story open floor plan with updated modern finishes and private, completely enclosed outdoor patio. All new wood-plank style flooring throughout with remodeled bathroom and kitchen, featuring stainless steel appliances. Full size
Dodson Pointe Apartment Homes has been recognized as one of the top 1% in Best Overall Properties and Best in Tour in the Opiniion Resident Choice Awards, demonstrating our dedication to providing exceptional living experiences and outstanding service to our residents. This is the second year in a row Dodson Pointe has received these recognitions. What better place to start fresh than in a
Welcome to this charming listing featuring 2 bedrooms and 1.5 baths. Upon entry, you'll be welcomed by an open living area, perfect for creating a warm and inviting atmosphere. The spacious kitchen, complete with an eat-in dining area, is designed for both functionality and comfort. Explore the possibilities of this delightful home that seamlessly blends style and practicality.
Welcome to The Plaza and Pinnacle Hills, a community where comfort, leisure, and entertainment are designed around your lifestyle. Our pet-friendly apartments for rent in Rogers, AR combine a prime location with upscale amenities to create the perfect place to call home. Choose from studio, one, two, or three-bedroom layouts featuring upgraded stainless steel appliances, quartz countertops with
Stay in the Heart of it All. This semi-custom townhome blends modern design with everyday comfort. You’ll love the tall ceilings, rich hardwood floors, comfortable furnishings and stylish finishes throughout. Step outside and you’re walking distance to restaurants, coffee shops, live music, and the Razorback Greenway trail system. Whether you’re in town for work, a concert at the AMP, or a
Welcome to The Junction at Rogers, a premier apartment community located in the heart of Rogers, AR. Our residents enjoy a host of luxurious amenities designed to enhance their living experience. Take a dip in our heated saltwater resort-style pool, or soak up the sun on our expansive sundeck. In the evenings, gather around the firepit for a cozy get-together. Fitness enthusiasts will appreciate
Welcome home to this charming 2-bedroom, 2-bath residence tucked away on a private street, offering both comfort and tranquility. The inviting floor plan features a spacious eat-in kitchen with ample cabinet and counter space, perfect for casual dining and everyday living
Live the way you've always wanted without compromising style or quality. At First Street Flats, our apartment residences are designed with you and your health in mind with VOC free materials and our dedication to superior indoor air quality. Contact our leasing office to view our studio, one bedroom, and two bedroom floor plans and explore our convenient community amenities, such as our relaxing
Welcome to this charming listing featuring 2 bedrooms and 1.5 baths. Upon entry, you'll be welcomed by an open living area, perfect for creating a warm and inviting atmosphere. The spacious kitchen, complete with an eat-in dining area, is designed for both functionality and comfort. Explore the possibilities of this delightful home that seamlessly blends style and practicality.
Woodland Park in Rogers, AR features two and three bedroom townhomes and one and two bedroom flats. These beautiful craftsman style homes are conveniently located off of I49, just minutes from the Tuscany Square shopping district, wonderful dining options, and so much more!
Live Elevated at the Brownstones in Pinnacle Heights, where luxury meets lifestyle in Rogers, AR. Set within the regions most exciting new developments, these upscale homes offer unmatched access to premier shopping, dining, entertainment, and top rated schools, all just minutes away. Each home features 3 bedrooms 3.5 baths with every bedroom featuring its own private en-suit. Designed for
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