It all started in 2002 when a couple of entrepreneurial-minded guys, George Hale and Jay Campbell, realized Central Oregonians not only needed homes people could afford but also neighborhoods with clear character, integrity and value. The challenge was on! The two joined forces and have since made a powerful team, aligning all they do with their company values of integrity, adaptability, innovation, passion, self-starting and responsibility. George—highly intuitive, innovative and driven—brings real estate, sales experience and a tireless thirst for strategic success to the table. Jay, who has been doing home construction since his youth, is a super-organized project and business operations manager who thrives on producing deliverables that garner real respect, on time and efficiently.