Alissa Custer

She is a mom, wife, East Bay resident, and a top real estate agent in partnership with Maggie.

One of her favorite quotes is by John C. Maxwell: “People do not care how much you know until they know how much you care.” Deep caring and honest communication are the core of who she is as an agent. She is truly invested in each client’s real estate goals, and she takes those dreams to heart as she steers them toward the best possible outcome.

Puzzles are a big part of what she loves about our industry. Clients come to us from all levels of society with unique considerations. Determining how to achieve their goals requires a delicate balance of statistical savvy, skill, connections, and market knowledge. It is these strengths, along with a dedication to listening, that help her deliver just what is needed throughout the emotional process of buying or selling a home.

Her story began in Visalia, where she grew up an athletic child with her mom, two brothers, and a real estate broker dad. She remembers watching in awe as he helped people navigate life-changing home purchases and bittersweet home sales. This is when the seed was planted. Many years later, he convinced her to pursue a career in real estate, and she is so glad he did. She loves this business we are in.

The East Bay has been her home for many years. She is lived in Oakland, Berkeley, El Cerrito, and Moraga—strolling the blocks, discovering the parks, dining at the restaurants, and walking her kids to the schools. So, it is as a neighbor and an agent that she helps clients pinpoint their perfect neighborhood.

Outside of work, her two young sons are her greatest source of joy and pride. They remind her to slow down and enjoy the simple moments. She is also lucky to be married to a wonderful man who is her rock and sounding board in work and life. Outside of work, you may find her trying to fit in a yoga class, dreaming of mastering French, or catching up with former clients over a coffee at the local café.