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Florence Sheffer

Santa Rosa CA
Coldwell Banker Realty
90 Closed Sales
$84.2M Total Value
$465K - $2.5M Price Range
$935.3K Average Price
Prior 5 years

About Florence

The core value of Florence's business is a commitment to her client’s needs above her own. Florence's real estate career began in 2006, as the market started to decline, becoming the most challenging and unpredictable market in decades. While the industry declined, her business grew, and she is happy to have a thriving business in Sonoma County. Previously, Florence spent 25 years in marketing and retail merchandising; as a senior executive at Macy’s California with buying responsibility for the 54 Macy’s west coast stores; as marketing director for Meyer Corporation, which grew to become the largest cookware company in the U.S.; and as Meyer's communications manager, responsible for public relations, crisis management, and culinary contract negotiation. For more than 30 years, her husband and she have invested in northern California real estate and treasure the four properties they own today. Her interest in real estate inspired her to obtain her license. She quickly recognized the field as a match for her skills and interest. Clients benefit from her experience in negotiation, problem solving, marketing and communication.
Home Types: House, Manufactured, Condo, MultiFamily
Years of Experience: 20
Education: San Francisco State University

Transaction History

Seller Deals

Total Deals 13
Total Value $12,155,000
Average Sale Price $935,000
Price Range $640K - $1.5M

Buyer Deals

Total Deals 8
Total Value $9,085,200
Average Sale Price $1,135,650
Price Range $815K - $1.7M

Production Over Time

1 Year View by Quarter

Seller Deals

Total Deals 21
Total Value $19,390,000
Average Sale Price $923,333
Price Range $400K - $2.3M

Buyer Deals

Total Deals 15
Total Value $18,351,325
Average Sale Price $1,223,422
Price Range $650K - $2.4M

Production Over Time

2 Year View by Quarter

Seller Deals

Total Deals 55
Total Value $47,675,980
Average Sale Price $866,836
Price Range $122K - $2.5M

Buyer Deals

Total Deals 35
Total Value $36,505,446
Average Sale Price $1,043,013
Price Range $122K - $2.4M

Production Over Time

5 Year View

Florence's Listings and Deals

Awards and Designations

  • International President's Circle

Other Experience

Luxury Homes
Agent License: California 01737673
Agent Photo

Florence Sheffer

(707) 634-2580
(707) 634-2580

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