Section Image
Florence Sheffer listing agent for 5420 Evonne Ave, Santa Rosa, CA - sold for $640,000
Sold $640,000
Florence Sheffer buyer's agent for 1821 Sherwood Ct, Santa Rosa, CA - sold for $945,000
Sold $945,000
Florence Sheffer listing agent for 931 Humboldt St, Santa Rosa, CA - sold for $850,000
Sold $850,000
Florence Sheffer buyer's agent for 440 Goodman Ave, Santa Rosa, CA - sold for $655,000
Sold $655,000
Florence Sheffer co-listing agent for 5909 Featherlight Place, Santa Rosa, CA - sold for $1,500,000
Sold $1,500,000 • Co-Listing Agent
Florence Sheffer buyer's agent for 4818 Kieran Ct, Santa Rosa, CA - sold for $1,444,237
Sold $1,444,237

Florence Sheffer

Santa Rosa CA
Coldwell Banker Realty
93 Closed Sales
$88.1M Total Value
$465K - $2.5M Price Range
$947.6K Average Price
Prior 5 years

About Florence

The core value of Florence's business is a commitment to her client’s needs above her own. Florence's real estate career began in 2006, as the market started to decline, becoming the most challenging and unpredictable market in decades. While the industry declined, her business grew, and she is happy to have a thriving business in Sonoma County. Previously, Florence spent 25 years in marketing and retail merchandising; as a senior executive at Macy’s California with buying responsibility for the 54 Macy’s west coast stores; as marketing director for Meyer Corporation, which grew to become the largest cookware company in the U.S.; and as Meyer's communications manager, responsible for public relations, crisis management, and culinary contract negotiation. For more than 30 years, her husband and she have invested in northern California real estate and treasure the four properties they own today. Her interest in real estate inspired her to obtain her license. She quickly recognized the field as a match for her skills and interest. Clients benefit from her experience in negotiation, problem solving, marketing and communication.
Home Types: House, Manufactured, Condo, MultiFamily
Years of Experience: 20
Education: San Francisco State University

Transaction History

Seller Deals

Total Deals 11
Total Value $10,445,000
Average Sale Price $949,545
Price Range $640K - $1.9M

Buyer Deals

Total Deals 9
Total Value $9,504,437
Average Sale Price $1,056,049
Price Range $655K - $1.7M

Production Over Time

1 Year View by Quarter

Seller Deals

Total Deals 20
Total Value $19,965,000
Average Sale Price $998,250
Price Range $640K - $2.3M

Buyer Deals

Total Deals 15
Total Value $18,635,562
Average Sale Price $1,242,371
Price Range $655K - $2.4M

Production Over Time

2 Year View by Quarter

Seller Deals

Total Deals 56
Total Value $49,525,980
Average Sale Price $884,393
Price Range $122K - $2.5M

Buyer Deals

Total Deals 37
Total Value $38,604,683
Average Sale Price $1,043,370
Price Range $122K - $2.4M

Production Over Time

5 Year View

Florence's Listings and Deals

Awards and Designations

  • International President's Circle

Other Experience

Luxury Homes
Agent License: California 01737673
Agent Photo

Florence Sheffer

(707) 634-2580
(707) 634-2580

Homes for Sale by City