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George Ayling

5.0stars, 11 Reviews
Select a Fee RE System
200 Closed Sales
$66M Total Value
$110K - $1.4M Price Range
$330.1K Average Price
Prior 5 years

About George

Professional Biography
George W. Ayling is a trailblazer in the real estate industry with over five decades of hands-on experience, leadership, and innovation. From becoming one of Illinois’ youngest top-producing agents to founding Chicagoland’s pioneer fee-for-service real estate model, George has dedicated his career to empowering both agents and home sellers.

Early Career & Early Success (1973–1980)
1973: Launched his real estate career with K & L Real Estate in Springfield, IL.

1975: Promoted to Branch Management in Chatham, IL. Concurrently became an instructor for the prestigious sales/motivation program, "The Leadership Technique" (Tiger School), traveling nationally to teach closing skills and sales strategies.

1976: Achieved statewide recognition as one of the youngest million-dollar producers in Illinois.

1978: Named Vice President of Sales at K & L Real Estate. Under his sales leadership, the company expanded to 10 offices and 150 agents, becoming the 3rd largest real estate firm south of the Chicago suburbs and accounting for 1 out of every 3 regional sales.

Chicagoland & The "Mega-Broker" Era (1980–1999)
1980: Relocated to Chicago to continue instructing with Tiger School while actively selling suburban real estate.

1986: Took on the role of Sales Manager for Century 21 Harthside in Tinley Park.

1993: Joined Century 21 Dabbs in Orland Park to participate in the groundbreaking Mega-Broker Program, helping shape the modern "team concept" in real estate.

1998: Led one of the top-ranked agent teams in the nation, outperforming 1/3 of all Century 21 offices across Illinois.

?? Industry Revolution: Select A Fee Real Estate System
In 1996, George recognized a major shift in consumer behavior: homeowners wanted control over their real estate transactions and the ability to save on traditional commissions. Listening to seller demand for flexibility, he pioneered an "a la carte" fee-for-service menu.

In 2000, George founded Select A Fee Real Estate System, Chicagoland’s very first flat-fee real estate model.

Proven Track Record
53+ Years in Business

5,000+ Successfully Closed Transactions

$17 Million+ Saved in Client Commissions

96% Selling Ratio in its first three years (averaging 350+ transactions/year)

A+ Rating with the Better Business Bureau (BBB member for 15+ years)

How The Model Saves Money:
On a $275,000 home, a traditional 6% commission fee equals $16,500. With Select A Fee:

Seller pays a flat fee (e.g., $995) to list on the MLS.

Seller offers a standard 2.5%–3.0% buyer's agent commission at closing.

Total Savings: Upwards of $6,568+ (or 100% of commission saved if the seller finds the buyer directly!).

Community & Charitable Leadership
Giving back to the local community has been a core pillar of George's career for over 40 years.

Springfield Noon Lions Club: Active volunteer and supporter through 1980.

Easter Seals Organization of Chicagoland: Dedicated widespread efforts in the late 1980s and 1990s, winning top fundraising awards and volunteering on charitable WGN-TV telecasts. Served as the Easter Seals Chairman for all Chicagoland Century 21 offices in 1996 and 1997.

U.S. Marine Corps 'Toys for Tots': Hosts annual toy drives at the Select A Fee headquarters and personally participates in the iconic Toys for Tots Motorcycle Parade dressed as Santa Claus to bring holiday joy to Chicagoland children.
Home Types: Condo, House, Townhouse, Co-op, Multifamily, Lot/Land, Commercial, Manufactured
Years of Experience: 53
Education: Went to Springfield Southeast High School

Transaction History

Seller Deals

Total Deals 28
Total Value $11,794,000
Average Sale Price $421,214
Price Range $6K - $1.2M

Buyer Deals

Total Deals 7
Total Value $2,446,000
Average Sale Price $349,429
Price Range $61K - $650K

Production Over Time

1 Year View by Quarter

Seller Deals

Total Deals 55
Total Value $21,346,050
Average Sale Price $388,110
Price Range $6K - $1.2M

Buyer Deals

Total Deals 13
Total Value $5,878,500
Average Sale Price $452,192
Price Range $61K - $1.4M

Production Over Time

2 Year View by Quarter

Seller Deals

Total Deals 177
Total Value $57,108,825
Average Sale Price $322,649
Price Range $6K - $1.3M

Buyer Deals

Total Deals 23
Total Value $8,912,999
Average Sale Price $387,522
Price Range $50K - $1.4M

Production Over Time

5 Year View

George's Listings and Deals

Awards and Designations

  • NAR - National Association of Realtors
  • ABR - Accredited Buyer Representative

Other Experience

Relocation, Residential, Multi-Family, Condos & Co-ops

George's Reviews

5.0stars, 11 Reviews

8/31/23tom osran

Google Review

George is easy to work with and offers a good value for the price. He will put your building on the MLS for a very low percentage.

8/17/22M OB

Google Review

I've been working with George over 12 years buying and selling 6 different properties. He has always been great to work with. Very responsive when I need something done quickly. I've always been able to reach him and he gives honest advice. I plan on using him for 2 other sales I have coming up. Highly recommended.

8/10/22Mary ortiz

Google Review

I have known George Ayling of Select a Fee Real Estate for over 25 years. Over the years, I have worked with him closely and have witness his dedication to the RE profession along with his experience, knowledge, and his progressive technical skills. He is a pleasure to work with and I highly recommend him!

Agent License: Illinois #471002936 Indiana #RB14036244

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Agent Photo

George Ayling