Israela Haor-Friedman

10/26/25Patricia M

Google Review

Israela was a pleasure to work with.
She is very knowledgeable about the market and has very good listening skills.She gets the deal done and makes it easy for you to!

6/30/25Laura F

Google Review

Great realtor! Pleasure to work with!

2/13/25Julie B

Google Review

Israela was amazing to work with in selling our home! She is incredibly knowledgeable, motivated, and responsive. When we sold our home, the housing market was at a unique inflection point and Israela guided us through the process with knowledge and incredible insight. Not to mention she is an excellent negotiator and was there for us every step of the process! We're so grateful to her for a smooth successful home selling process!

1/10/25Justin Miller

Google Review

Israela was incredible from first conversation until post close! Her knowledge of the market is second to none, her guidance throughout the search was invaluable as we were navigating a challenging and unfamiliar market (especially as first time buyers) and, once we identified our perfect fit, she worked around the clock to get the deal done and ensure everything progressed smoothly. We cannot recommend her services (or thank her) enough for everything she did and continues to do for us!

11/24/24Barry Packman

Google Review

Choosing Israela Friedman as our realtor was a great decision. We recently moved my father into a personal care facility and we needed to sell his Lower Merion home where he lived for the past 50+ years. Israela is tremendously familiar with the Main Line area with a deep understanding of home values, and she expertly guided us through the entire process. She set an aggressive, yet realistic timeline, and made a recommendation on asking price which generated multiple bids as she predicted. She provided much-needed recommendations for staging the home, clearing the house of possessions, and performing the final cleaning prior to closing. Throughout the entire process, Israela was constantly available as a resource and everything played out exactly as she said it would. I was extremely comfortable with having Israela represent us at closing. I would not hesitate to recommend Israela to anyone who is buying or selling a home.

8/8/24Michael Felder

Google Review

Our experience with Israela has been just great! She made a point of understanding our preferences and needs. She's very honest, transparent, up-front. She was very committed to ensuring that we understood all of the many details of the complex transaction. Israela is extremely available and responsive. She is very experienced in this line of business and it really showed and it made our lives that much easier and less stressful that it might otherwise be. We couldn't have asked for more!! We give her the highest of marks!

6/7/24Leonard Silverstein

Google Review

Israela was wonderful to work with. She exceeded our expectations. We hadn’t moved in 35 years and were at a loss how to prepare for the house for listing. She guided us through every step, providing names of downsizers and stagers and other people to get things ready. She also provided plenty of hand holding to get us through our doubts and questions.
And even better, before the house was listed she brought us a buyer! The deal was sealed painlessly with her help.
Thank you, Israela.

5/23/24Ellory Gordon

Google Review

We love working with Israela! I own a mortgage company called Healthy Home Loans and every transaction where we get to partner with Israela is a pleasure. She knows what's needed to get the job done and she acts quickly to do so for her clients and everyone involved.

2/15/24Daniel Taban

Google Review

Very positive and professional. The service goes way beyond what is expected.

12/21/23Jake Kohler

Google Review

Meeting Israela and trust her as our real estate agent was the singular best real estate decision we could have made. She is genuine, caring, extremely knowledgeable and well connected, and deservedly well-respected by clients and other brokers and contractors. She made us aware of properties we never would have found on our own, guided us with confidence and patience, and helped us land in a home that she identified for us for under asking price. We are already recommending her to our family and friends.

7/17/23Sari Zlotnick

Google Review

Israela was a pleasure to work with finding our new home. She is an expert on the main link area and definitely was an asset in getting the deal done.

7/14/23Tamar Halpern

Google Review

We highly recommend Israela! This was our second time using Israela, this time to sell our home. Israela was honest, responsive, always available, and goes above and beyond for her clients. She “held our hands” through the entire sale process, from preparing the house, to staging, listing, negotiations, and through to closing. She gives invaluable guidance and takes care of everything from A to Z so that you don’t need to worry about anything during the stressful process of selling and moving. She is extremely knowledgeable about the mainline market, and will make sure everything goes smoothly.

4/26/23Shoshana Korman Grossman

Google Review

My husband and I have been so happy to work with Israela. She has thus far helped us purchase two houses! I don't think we could have found our dream home without her. She makes the process as seamless and stress free as possible - she is meticulous in her guidance as a realtor and makes the experience so enjoyable with her positive attitude. Definitely call her for help buying or selling your home!

3/19/23MaryEllen Velahos

Google Review

Israela "gets it done"!! Many thanks for all your help - from preparing to sell, staging and especially all your efforts to make a sale happen - (house showings, responsiveness, etc.) We couldn't have asked for more in a realtor.

3/19/23Ayala Pearl

Google Review

Israela is an amazing realtor! She helped us find our home in an extremely competitive market. She held our hands throughout the entire process, from keeping us in the loop about houses going on the market to negotiating and advocating for us once we put in an offer all the way up until closing. She is knowledgeable, caring, and has her clients best interest at heart. We would recommend Israela to anyone looking to buy or sell a home.

3/16/23Dalia Auerbach

Google Review

Working with Israela made our home purchase seamless! As first time homeowners, we felt woefully ill prepared for the experience, but Israela held our hand every step of the way and responded to every request. There is no concept of a job too small to her. We wholeheartedly recommend Israela to anyone searching for a home in the area.

3/2/23Emily Wiener

Google Review

Israela was fantastic to work with!! She arranged for us to see the house, get a competitive offer in with the appropriate paperwork, and negotiated to get our offer accepted from half way around the world! Even though she was on vacation she knew we had to be quick and was very available for all our needs. That only increased when she returned. She advocated for us every step of the process consistently finding fixes for issues that came up throughout the process. I felt like she had our backs 100% and treated us like family! I wouldn't use any other realtor.

6/30/22Jay Baker

Google Review

Israela Friedman is a warm, resourceful, and energetic real estate agent. She is expert at assessing a home's resale value and at gauging a client's wishes and needs in their search for a home. While she understands the importance of timing, she is always patient and accommodating. She has a thorough knowledge of the real estate market in Lower Merion and surrounding areas. She has our highest recommendation.

5/11/22Sylvan Garfunkel

Google Review

Israela is an excellent realtor. She helped us to find our home in an extremely difficult and competitive market. Israela's experience and in-depth knowledge of the market are top notch. She guided us from start to finish (and even afterwards), knowing when to be assertive and when to take a step back. Highly recommend!

5/5/22Dovid and Meira Friedman

Google Review

Israela worked tirelessly to help us buy a new home and sell our existing one. She makes herself very available to her clients and showed so much expertise in the area of buying, selling,and renting properties. Her professionalism is remarkable! We're very appreciative!

5/3/22Daniel Poliak

Google Review

Israela is the most dedicated, attentive and knowledgeable agent in the Main Line. Israela took the time to understand our needs and wants, and within two weeks we made a successful offer on a house that was yet to be listed. Israela was our guide throughout the process and we could not have done it with her wisdom and insight. We wholeheartedly recommend Israela!

4/28/22Anna Maria Seaford

Google Review

We bought our first home with Israela. This was absolutely one of the biggest - if not, the biggest - decisions we have made in our lives so far, and we couldn’t have imagined going through the process with anyone else. She has an abundance of knowledge and experience in her field of expertise as a realtor. She was a clear advocate for us each step of the way. She knew exactly what we were looking for, and pushed until we got a home, which turned out to be beyond our idea of a dream. What a blessing Israela has been to us! We wouldn’t hesitate for a moment to recommend Israela to our family and friends. Best of luck to all the wonderful homebuyers out there reading this review (though you won’t need it with Israela!!!).

2/18/22Orit Seif

Google Review

Israela gave us the best advice before we sold our home eight years ago. Because of her advice and guidance, we were able to sell our house in record time — which is something for which we are still grateful!!! She invests her heart and soul in each of her clients.

2/17/22Maytal Rothschild

Google Review

Israela was a great realtor and helped us find our dream home!!!
Thank you!!

2/14/22Nachum Stollman

Google Review

Israela is an amazing realtor who advocates for clients!!!!
She worked hard to find us the perfect house and to find the perfect buyer for our old house.
She is always available and her advice is impeccable and was always in our best interest!

2/14/22Bernardo Margulis

Google Review

Israela is amazing! She knows the real estate business and works hard to make her clients happy. When we bought our first house, Israela was patient and thorough in explaining how the process works, gave us great recommendations on what to look for, and advocated for us to get a great deal. Israela connected us to great resources to make the home-buying experience even better. We recommend Israela to anyone we know who is looking to buy a home and we wouldn't think of using anyone else when we are ready to sell our hose and buy a new one.

11/19/21Yair Lev

Google Review

Google forces me to shorten the review... Were a family of 4 (2 young kids), professionals, had to move semi urgently from the city to Mainline. wanted to build our home and live there for years and decades. Bari is opening her pediatric dentistry practice in the area and the location of our home was important. We had so many requests... green, spacious, private but also sense of community etc. We started looking pretty much at the worst time ever! few houses on the market, and each house had dozens if not more offers.
Here's a tip: find a real-estate agent that lives in the area, who knows everything and everyone, and who really cares about you and your family.

Israela made a strong impression on us as a genuine, positive, and hopeful person. She told us that its not an easy time, but there are always houses available and that she will help us find an amazing house that will be our home. We recognized how positive she is, but also very practical, realistic, and full of energy ready to be used for her clients.

Israela knows the area of the main line like the back of her hand. She knows every little street, every alley. She also knows the advantages and disadvantages of each neighborhood. Israela is one of the most connected people I have ever met. She truly is a pillar of the community and involved in so many activities including Charity. Everyone knows Israela and she knows everyone. this makes her truly recognize the nuances of each neighborhood; Which area has more privacy, which has more of a community sense, what type of a “personality” neighbor it has, proximity to town, traffic situation, quality of schools, the safest streets, etc. Her geographic and thorough knowledge of every street in this area is truly amazing.

In fact, I spoke with her husband who is also physician and discussed her intimate knowledge of every little street and he laughed; he told me that she is known for her photographic memory. She really is like a human map of lower Merion. That plus the connections she has, makes her an incredible real estate agent who will help you find your new home.

Israela is so smart and intuitive. She really gets people including subtle family dynamics. In a parallel world, Israela would been incredible psychologist… In the same way that we came to learn about the area, she is immediately starting to learn about you! The family dynamics, priorities, what are the children like, etc. As an example in our case, I am a city boy, potentially afraid of suburbia. Bari was raised in a big suburb with lots of space. Israela navigated through this and recognized what would be the best neighborhood to make both of us happy.

Israela is so easy to work with, always available for you and puts you at the highest of her priorities. It is important for her to walk with you in the houses. She spent so much time driving us in different areas, showing us houses, talking to us.

Once we found the house she showed us her true value as a lawyer and super negotiator. she was able to get us the house we want despite many dozens of offers. She knows the system better than anyone.

We moved 4 months ago, biking and walking everywhere, we now recognize what she has done. She really found us our dream house. We cannot imagine anywhere else ON EARTH that would give us what we have here. Our neighborhood is amazing. Our house is perfect for us. We love the park, we love our new friends, the commute, the location of Bari’s new Pediatric dental office, the walking distance to the schools, etc. Everywhere we walk and bike is magic. It is our sweet lovely home.

Bottom-line: this is not only work for Israela. She is coming to make new friends, neighbors, include you in her rich community, if you want. We see her as a friend, and we reach out to her for everything. Just last week she helped us find amazing person that helps us with cooking and meal planning. She starts as a realtor, but gradually becomes your neighbor, friend, and someone that you can trust with anything.

Thank you, Israela,

Yair and Bari

11/5/21David Stamm

Google Review

Israela is the best! She recently sold our parents' apartment and guided us through what could have been a very stressful process. She gave us expert advice every step of the way and connected us with a great moving company (Countrywide Movers) and clean-out company (Philadelphia Recycling Company). We cannot recommend Israela highly enough.

10/12/21Benjamin Khazan

Google Review

Israela was everything we could have hoped for in a realtor. Our first realtor was rather passive, and we found ourselves missing out on opportunities in an extremely competitive real estate market. After meeting Israela at an open house, we enlisted her help instead, and we are so happy that we did. She is extremely knowledgeable about homes in the Main Line region of Pennsylvania and its surrounding areas. Her familiarity with the region, combined with her energy and tenacity, provided us the ability to hear about homes ready to be sold before officially making it to the market. Touring homes with Israela was also an excellent experience. She shared her visions on possible renovations with our young family in mind, and was always candid and brutally honest. Where Israela shined the most was during the actual house-buying process. She moved with incredible swiftness when we decided to put an offer on the house, and gave us appropriate and crucial recommendations on how to proceed. (She had prepared us for all of this when we first met her). She ran the show during the negotiations that followed, and had the sellers throw in some furniture and appliances that we were not expecting! There is no chance that we would have purchased our current home without her help and expertise, and we recommend her without reservation.

10/10/21Sarah Rosner

Google Review

Israela really cares about the satisfaction of her clients!

8/22/21Joseph Hirsch

Google Review

Israela is an outstanding agent. She is dedicated to serving her clients and puts their interests and needs first. It is always a pleasure to do business with her.

8/21/21Beth Ben-Avraham

Google Review

Israela helped us sell our house before we moved to Israel. She was extremely helpful in every aspect of the process, and was very supportive as we navigated a series of glitches that occurred in the last moments before we left. I highly recommend Israela!

8/20/21Jed Siev

Google Review

Israela is amazing! She is dedicated to her clients, extremely knowledgeable about the market and the neighborhood, and a pleasure to work with. She consistently goes above and beyond. We are so happy we worked with her and would happily do it again.

8/20/21Nash Benedict

Google Review

Was a pleasure to work with Israela and we are so grateful how much she worked in our behalf!

8/15/21Elana Baumgarten

Google Review

Israela has been an amazing realtor and advisor to us during the entire house buying process. We were 100% satisfied with our experience and would highly recommend her to anyone who is looking for a knowledgeable, reassuring, honest and responsive real estate agent.

7/27/21Jared Sanders

Google Review

Israela’s dedication to finding us a home was invaluable. She has a thorough understanding of the market and knows each house that is available to a “t”. She knew when she found our house that it would be a great fit for us and called us right away. The bottom line is that, in this market, we wouldn’t have gotten our house (or likely any house we liked) without Israela.

6/21/21Lauren Cabanas

Google Review

We could not have asked for anyone better than Israela. She is 100% dedicated to her clients in every way possible. We felt very fortunate that Israela was our realtor. She was patient with us, kind and caring and knows exactly what she is doing. It is incredible the time and commitment she puts in to each client. We couldn’t have done this without her.

5/27/21Roseanne Lesack

Google Review

I cannot speak highly enough about Israela. As a first-time home buyer, she walked my husband and I through every step of the process. She was consistently available and patiently answered all of our questions. Most importantly, she worked tirelessly to find us the right home for our family, in an incredibly tough market for buyers. I can't imagine going through this process without her.

5/26/21Marcio Rochwerger

Google Review

Outstanding job all the way. Helped us find the ideal home, negotiated for us a deal better then we would have done on our own and keep on helping us during our rellocation from Brazil. I only have good things to say.

4/28/21N. Aaron Troodler

Google Review

Israela’s experience and expertise were invaluable and enabled us to purchase a beautiful home in a neighborhood that we love. She quickly understood what we were looking for and worked tirelessly to help us achieve our homebuying goals. Israela walked us through every part of the process, from the beginning of our search through the closing and beyond. She always had our best interests at heart and was an absolute pleasure to work with.

4/28/21Dahlia Robinson-Ocken

Google Review

Israela was wonderful. She’s patient, and a good negotiator. We have recommended her to all of our friends and family!

4/25/21Shelly Rothschild

Google Review

4/22/21Leah Sarna

Google Review

We had the absolute best experience working with Israela on buying our home on the Main Line. She held our hands throughout the process, alerting us quickly when new homes went up on the market, helping with negotiations as we put in a bid, making sure that our requests were honored and that we understood exactly what we were buying throughout the process of inspection and all the way through closing and beyond. She is knowledgeable, available, easy to work with and incredibly warm. We loved the experience and if we ever buy or sell again we would absolutely do it with Israela. She is terrific.

4/22/21Chaim Saiman

Google Review

4/21/21Zalmy Schapiro

Google Review

4/21/21Arney R.

Google Review

Israela worked tirelessly to help us find our perfect home. She was always available to answer our questions before, during, and even after our purchase. She makes all of her clients feel like a priority. She helped us through the entire home-buying process and we're very grateful for all of her hard work!

4/21/21Jacob Rogelberg

Google Review

Israela was spectacular to work with! Highly recommend.

4/21/21Erica Bloch (Erica)

Google Review

4/21/21Rebekah Rivkah Blutstein

Google Review

Israela helped us buy a house in Bala Cynwyd - she listened to what we wanted and helped us find our forever home!
I cannot thank her enough for helping us sell our previous house in Center City Philadelphia. She managed to sell the house in less than 6 months during the early days of the pandemic. She was very creative and designed online open houses and created video walkthrough tours of the house so she could market it even during lockdown.
Israela is a great person and a fabulous realtor!

4/21/21Asher Kohn

Google Review

4/21/21Sherman Frager

Google Review

Israela is my go-to agent. She has helped me with several properties, including office space and residential properties. She is a phenomenal agent and really makes the process easy and has her client's interests as her number one priority.

4/21/21Judah Bellin

Google Review

Israela is the best! Extremely responsive and always willing to go the extra mile for her clients. Very highly recommended!

4/17/21Bushra Malik

Google Review

We loved working with her. She gave us excellent advice and told us to be patient. We found the house and more. She is very honest and hard working.

4/16/21Gina Crocetti

Google Review

If you are looking to buy, sell, or rent - definitely call Israela Friedman! We have worked with her on multiple transactions on both sides and have never been disappointed. I highly recommend her for all of your real estate needs!

4/16/21Dvasha Stollman

Google Review

Israela Friedman is an exceptional Relator! She not only sold our hone but she found us the perfect new home for our family to grow. She was available and helpful at every step of the process from inspection, finance/mortgage issues, helping us settle each piece of the deal. She really goes the extra mile for her clients. She is so knowledgeable about the real estate market and never settled until her clients are satisfied. I can’t recommend her enough. If you are in the market for real estate call Israela!