Ivan Santacruz

Strategy First. Execution Always.

Ivan Santacruz is a high-performance real estate advisor operating at the top of the East Bay luxury market. With over 100 homes sold, eight years of Bay Area experience, and a nine-figure career sales volume, Ivan ranks among the top 0.8% of real estate agents nationwide. He is trusted by discerning homeowners, developers, and investors throughout the Tri-Valley and greater East Bay.


Ivan is not a traditional agent. He is a strategic operator.

Known for disciplined execution, sharp market instincts, and an uncompromising standard of preparation, Ivan delivers premium outcomes in competitive and high-stakes environments. His expertise extends beyond sales into pre-market value creation, where he advises clients on strategic renovations, design decisions, and positioning that maximize price, reduce days on market, and control the outcome. Working alongside elite designers, contractors, and stagers, he consistently transforms properties into market-leading assets.

His success was built—not inherited.

Ivan began his career door-knocking daily, making hundreds of cold calls, and working seven days a week for years before seeing meaningful income. That foundation forged the resilience, discipline, and pressure-tested judgment that now define how he performs when the stakes are highest.

In addition to representing buyers and sellers, Ivan partners with top-tier East Bay developers, advising on acquisitions, design direction, pricing, and go-to-market strategy for luxury residential projects. His perspective spans the full lifecycle of a property—from concept to completion to sale—allowing him to anticipate risk, identify opportunity, and execute with precision.

Ivan’s marketing mirrors his service: bespoke, intentional, and results-driven. He deploys custom branding, high-impact creative, and precision-targeted digital campaigns designed to attract qualified buyers, create urgency, and command premium pricing. Every detail is deliberate. Every move is strategic.