With more than 40 years in real estate technology, including over 25 years with Long Realty, Jim Adams is a recognized real estate technology leader and expert. He spent 14 years on staff leading the MLS of Southern Arizona (MLSSAZ). After joining Long Realty, he has continued to give back to the real estate industry through two terms as MLSSAZ President and 22 years on its Board of Directors. Today, as Senior Director of Digital Marketing and Innovation at Long Realty, Jim helps real estate agents, buyers, and sellers succeed through smarter systems, better data, and modern digital tools.
Jim understands both agent needs and the consumer experience, and is often asked to test new platforms and provide feedback on usability, features, and performance. With a high attention to detail, he finds creative ways to apply technology to real business goals, challenges, and opportunities. His specialties include digital marketing, AI strategies, real estate transaction processes, data analysis, and business optimization.
Jim believes technology should be simple, intuitive, and efficient so agents can focus on their clients. He is driven by a forward looking vision where AI and connected systems help real estate agents work smarter, respond faster, and deliver better results for buyers and sellers across Arizona.
