Jim Lunsford’s journey in real estate began with a passion for helping people make confident, informed financial decisions. Since becoming a full-time REALTOR® in 2013, Jim has built a reputation for integrity, leadership, and results-driven service. Licensed in North Carolina, South Carolina, and Georgia, he brings over a decade of experience guiding clients through the buying and selling process with precision and care.
As Broker in Charge at NorthGroup Real Estate, LLC, Jim leads a team of dedicated professionals who share his commitment to excellence. He is deeply involved in agent development through NorthGroup Academy, where he mentors new and experienced agents, emphasizing ethical practice, compliance, and innovative marketing strategies. His background in insurance and sales has given him a keen eye for risk management and negotiation — ensuring every transaction is handled with confidence and professionalism.
Jim specializes in residential homes, land, and coastal properties across the Carolinas and Georgia. Whether helping first-time buyers, seasoned investors, or families relocating to the coast, his goal is always the same: to make every client feel informed, valued, and supported from start to finish.
Holding multiple designations — including GRI (Graduate REALTOR® Institute), ABR (Accredited Buyer’s Representative), SRES (Seniors Real Estate Specialist), and e-PRO — Jim continuously invests in education to stay ahead in an ever-evolving market.
When he’s not assisting clients or leading his team, Jim is actively involved in his Oyster Harbour community in Brunswick County, where he contributes to several committees and local initiatives that enhance neighborhood communication, safety, and engagement.
Driven by service, backed by experience, and defined by results — Jim Lunsford is the trusted professional you want by your side in every real estate journey.
Home Types:
Lot/Land, House, Condo, Manufactured, Townhouse, Commercial
Years of Experience:
12
