John Lieber

John Lieber, Broker/Owner of New Leaf Realty, has been helping buyers, sellers, and investors navigate the real estate market since 2008 with a client-first approach built on trust, strategy, and personal service. Serving primarily La Mesa, as well as San Carlos, Del Cerro, and communities throughout San Diego County, John is committed to helping clients make confident, informed decisions while feeling supported every step of the way.
One of the key differences in working with John is direct broker involvement. Clients work with John personally throughout the process, creating clear accountability, consistent communication, and a higher level of service from start to finish. For sellers navigating an important life transition—whether moving up, downsizing, or relocating—having direct access to an experienced broker provides guidance and confidence during every stage of the transaction.
John is also known for his thoughtful approach to property preparation and presentation. He believes that how a home is prepared for the market has a major impact on how buyers perceive its value. From staging guidance and property preparation to professional photography and video marketing, John helps sellers present their homes with care and intention so the market sees the property at its absolute best. His focus is not simply on listing homes, but on creating a presentation strategy that helps each property stand out in a competitive market.
With years of broker experience, an investment background, and a Business Management degree from San Diego State University, John brings a strategic and analytical perspective to every transaction. Clients rely on his judgment for guidance on pricing, timing, property condition, improvements, negotiation strategy, and long-term value. His experience working with real estate investment groups strengthened his ability to evaluate opportunities, negotiate effectively, and help clients make financially sound decisions based on their goals.
Above all, John believes real estate should feel personal—not transactional. His clients are guided through the process with honest advice, patient communication, and genuine care rather than pressure or sales tactics. Whether working with first-time buyers, experienced sellers, or investors, John’s goal is to create a calm, informed experience where clients feel supported, respected, and confident in their decisions.
Before entering real estate, John competed as a world-ranked professional golfer, an experience that shaped the discipline, preparation, focus, and ability to perform under pressure that continue to define his professional approach today. While real estate is ultimately about serving people, those lessons from professional golf continue to influence the level of preparation, attention to detail, and commitment he brings to every client relationship.