Kim Kinsella

Kim is a highly accomplished marketing leader with over two decades of experience driving brand growth, strategic communication, and integrated media solutions across diverse industries. Most recently, she served as Director of Marketing at FIRC Group, Inc., where she oversaw all branding, advertising, public relations, and digital strategy for a portfolio of award-winning hotel and restaurant properties. Under her leadership, the company saw record-setting sales growth, including a 900% increase in sales leads and a dramatic improvement in digital engagement.

Prior to her time at FIRC Group, Kim held senior marketing roles with nationally recognized firms, including SproutLoud Media Networks and Zimmerman Advertising, where she provided media strategy and campaign direction for major national brands. Her extensive agency and consulting experience through her own firms, Kinsella Marketing Group and The Right Image, further reflects her ability to lead complex campaigns across traditional and digital platforms, with a strong focus on hospitality, retail, and consumer engagement. Kim’s proven track record in brand development, media planning, and ROI-driven marketing solutions makes her a sought-after expert and a strategic asset in any organization looking to elevate its presence and performance.