Lawrence Fong

Lawrence Fong is a native San Franciscan with a lifelong passion for homes, architecture, and the neighborhoods that make the city so distinctive. Raised between schooling in Nob Hill and home in the Inner Richmond, his early fascination with real estate began during weekend walks through Golden Gate Park and local open houses - including one memorable experience at age 16, when he convinced his parents to purchase a home they toured together. Years later, that passion came full circle when he joined Vanguard Properties - the very brokerage that represented his family in that purchase.

Before transitioning into real estate, Lawrence spent more than two decades leading strategy and operations for some of the world’s most recognized companies, including Gap Inc., Amazon, Twitch, and DoorDash. His background as a senior executive sharpened his expertise in negotiation, market analysis, operations, and client service — skills he now brings to every real estate transaction with a calm, strategic, and highly personalized approach.

As a San Francisco homeowner, landlord, HOA board member, and short-term rental host, Lawrence understands the city’s housing market from multiple perspectives. His clients value not only his market knowledge and business acumen, but also his thoughtful guidance, responsiveness, and ability to make complex transactions feel approachable and seamless. Backed by a trusted network of inspectors, contractors, designers, and industry professionals, he helps clients navigate each step with confidence, clarity, and care.

For buyers, Lawrence combines data-driven analysis with a deep understanding of San Francisco’s neighborhoods, helping clients identify the right home, negotiate effectively, and evaluate both lifestyle fit and long-term investment potential.

For sellers, he brings a refined, design-conscious approach to positioning and marketing a home — leveraging strategic preparation, elevated presentation, and targeted exposure to attract qualified buyers and maximize value with as little stress as possible.

Whether guiding first-time buyers, seasoned investors, or homeowners preparing for their next chapter, Lawrence is committed to delivering a highly tailored experience rooted in trust, discretion, and results.