matthew sodel

Matthew Sodel is a Florida Real Estate Advisor with 18 years of experience serving buyers and sellers throughout Florida since 2008. He was recognized as Realtor of the Year in 2022 by Highlight Realty's South Florida Division, a reflection of his strategic negotiation skills, new construction expertise, and buyer-first approach. Today, Matthew serves clients throughout Jacksonville and St. Johns County, including Ponte Vedra, Nocatee, RiverTown, SilverLeaf, EverRange, The Landings, Sebastian Landing, Regency at EverRange, Mariposa at EverRange, Julington Creek, Mandarin, Fruit Cove, and eTown.

As a new construction Realtor in Jacksonville, Matthew represents buyers - never builders. He holds the Certified New Home Specialist (CNHS) designation, giving clients an informed perspective on builder contracts, construction timelines, financing, and new home sales strategy. Before writing an offer in a builder community, clients receive a plain-language breakdown of current builder incentives, base and lot premium pricing, HOA/CDD costs, floor plan resale value, and long-term ownership costs. This research-first process is why buyers searching for a RiverTown Realtor, SilverLeaf Realtor, or Nocatee Realtor turn to Matthew when comparing new construction against resale homes for sale in St. Johns County.

Matthew is also a Certified Negotiation Expert (CNE), applying formal negotiation strategy and contract expertise on behalf of both buyers and sellers. As a listing agent, he's known throughout Jacksonville as a trusted Mandarin Realtor, Julington Creek Realtor, and Fruit Cove resource for pricing strategy and skilled negotiation, helping sellers net stronger terms rather than just a faster sale.

Matthew's clients include first-time buyers, move-up families, investors, and people relocating to Florida from out of state. As a relocation specialist, he helps newcomers understand school zones, commute patterns, flood zones, insurance costs, and neighborhood trade-offs before they tour a single home for sale in Jacksonville. His Seniors Real Estate Specialist (SRES) designation also supports clients 55 and older evaluating active adult and low-maintenance communities such as Regency at EverRange in Northeast Florida.

A University of Miami graduate, Matthew's approach is analytical and transparent rather than sales-driven - he would rather talk a client out of an expensive mistake than push a transaction forward. Clients searching for homes for sale in Jacksonville, homes for sale in St. Johns County, or luxury homes in Jacksonville can expect a straightforward, education-first process from first conversation through closing.