Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal, and FOX News Chicago Business Hour, to name a few. He is also the author of the books "Luxury Listing Specialist, "Outside The Box," and "Marketing Luxury." Throughout his career, Michael learned the importance of high-caliber marketing versus "traditional marketing," which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a more comprehensive and proactive method when positioning and marketing a home. Michael, the Marketing Luxury Group founder, assists other real estate agents and affluent homeowners by providing top-tier services, including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes, utilizing our proven and reputable strategies. Michael created the nationally recognized luxury designation for real estate agents, which is Luxury Listing Specialist (LUXE). This new designation establishes in-depth and detailed standards for agents representing luxury homes. It is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on Michael's principles in his book, "Luxury Listing Specialist," in which he teaches international agents. Michael was awarded the 2019 MVP (Most Valued Partner) by "Who's Who in Luxury Real Estate" Many agents within the industry are calling Michael's methods "The New Standard" for marketing luxury homes today.
Home Types:
House, Condo, Lot/Land, Townhouse, MultiFamily
Years of Experience:
25
Education:
North Michigan University
