Nick Binesh and his team at Binesh Realty Group operate under a single mandate: to go above and beyond to make sure clients are 100 percent satisfied. “We do this on every single transaction,” Nick says, “regardless of the size of the sale. What matters is the quality of service.” That service can be characterized by a few words: integrity, market knowledge and results.
A lifelong passion for real estate got Nick into the business and helping change people’s lives keeps him there. It’s the greatest pleasure he can ask for. Even when a career in aviation lured him, real estate was still in his heart. “I graduated from aviation school and worked a couple of years in the industry as a commercial pilot,” he says. “But in the late ‘90s, I started working as a mortgage processor and soon after got my real estate and mortgage broker’s license.” With the help of his wife, also a real estate broker, Nick opened a small real estate and mortgage company in central California. Then in 2008, right after the housing crash, he came up with an idea: the first REO and bank-owned home tours. The idea quickly attracted investors, and soon his company was recognized in all the local media.
In 2010 he moved to south Orange County, realized he wanted to spend the rest of his life there, and expanded his business into the area. Today Nick has a team of five in his Orange County office: himself, one real estate broker associate, two Realtors and one mortgage broker associate. He serves the entire county, but focuses on south Orange County, with a repeat and referral rate of 85 percent. “I take my business very personally,” he says, explaining why clients keep coming back to him. “I become friends and treat them as if they’re part of my immediate family. Truly, 95 percent of my best friends today are my past clients. That’s what gets me up every day and keeps me going. Another thing is I’m never off the clock, I’m always available. And clients get my guarantee that I will personally handle their transaction from A–Z and beyond.”
When Nick says he’s there for his clients “beyond” Z, he means it. Past clients can call with any questions any time, and he’s there for them, with no charge and no sales pitch. But then, they’re not strangers. He stays in touch on social media (with a solid base of more than 2,500 followers) and by email, phone and text. For new listings, Nick’s team provides sellers with a package that explains exactly what they need to do to get their property ready. Then the team helps with staging; has professional photos, 3-D videos and drone photography done; and then markets the home on the MLS, social media, and through major email blasts not only to local agents but also, depending on the property, to all agents throughout California. Nick’s turnaround time is usually just 30 days.
Taking his passion for people into the community, Nick is an active supporter of St. Jude Children’s Research Hospital and Children’s Cancer Research Fund. This year, he’s adding U.S. veterans’ charities to his list. With such a big heart, Nick loves spending time with his two beautiful daughters and his family. He also enjoys the super cars he owns and flying private planes.
Building on his current success, this year Nick plans to open a boutique-style real estate and loan company, an idea he’s been working on for several years. “But wherever we operate,” he says, “the main goal is still to provide top-notch service.”
Home Types:
House, Condo, MultiFamily, Co-op
Years of Experience:
18
