Paul Simari, a REALTOR® with Weichert Realtors-CLA in Prescott, Arizona, hasn’t lived in the city for long. The Brooklyn, New York native, who grew up in New Jersey, moved west in 2016 and didn’t become an agent until April of 2018. Yet in barely four years he has become known locally as “Prescott Paul,” carefully building his personal brand after a career in marketing and advertising. He credits one person for that.
“I found God on October 4, 2015, and it changed my whole life, including my business direction. My mother moved to Arizona about 35 years ago and I came to visit her and got a feel for the lay of the land, and basically I made the leap of faith. Now I love the people, the terrain, the weather … everything,” Paul said. “I went to work for a small local newspaper and was selling advertising to real estate agents. I got feedback from the agents saying ‘Hey, you would make a great REALTOR®’ and after thinking about it for a couple of years I did it. My life, especially my spirit life with God, really started to reform me. I became this person that loves people, that wants to do good, that listens, that goes out of my way to help somebody else. Real estate is a great avenue for that.”
God helped Paul, and now Paul is returning the favor in multiple ways. He averages about $4-5 million in volume annually even though COVID has drastically changed the market. He found a home at this Weichert agency and has been comfortable in the small, family-style agency since 2019. He’s happy working in Yavapai County, Prescott, Prescott Valley and Chino Valley, an area he called a melting pot of America.
“We have a lot of retirees and a lot of Californians who have been coming to Prescott for a long time. The population is getting diverse but it’s a slow change. The average home in Prescott is about $650,000, so it’s difficult for first-time buyers to jump in the market at that cost. But they find comfort here for the tax relief, its low property taxes, great outdoors, and just a great place to live,” Paul said. “As a REALTOR® you make it work. My first six months was a struggle, including financially. I had to rely on God. But it’s about readjusting your thinking and finding new avenues.”
The current market has limited his repeat and referral business due to a lack of inventory, we have a shortage of homes for sale here in Yavapai County. Paul said he is already approaching
$3 million in transactions through the first three months of the year. In his spare time, Paul is involved in his church, works closely with the PAAR, Prescott Area Association of REALTORS®, runs an Airbnb and VRBO with his wife and is working hard in general to overcome what he called the “stagnation” of community events because of the pandemic. That includes the great blue grass and jazz festivals and other events that he and his wife of four years, Reshel, frequented in downtown Prescott, “a really cool town.”
Going forward, Paul’s plan is to stay on the same path.
“Money is not the motivator for me; doing my best to serve is my motivation and representing God the best I can,” he said.
Paul Simari can always be reached on his cell phone at 928-232-2792 or through email at PrescottPaulRealty@gmail.com
Read more about Paul and his firm online at www.PrescottPaul.com
