PJ Smith | Broker Associate | SERHANT.
Luxury | Golf | Waterfront | New Construction | Probate
(239) 300-3009 PJSMITH@serhant.com
PJ Smith is a Broker Associate with SERHANT. specializing in luxury golf communities, waterfront homes, new construction, probate sales, and investment properties throughout Southwest Florida. With more than 20 years of real estate experience and a background in executive leadership, she is known for combining data-driven strategy, innovative marketing, and strong negotiation skills to help customers make confident real estate decisions.
Before joining SERHANT., PJ founded and operated her own boutique brokerage, building a reputation for exceptional customer service, market expertise, and professional advocacy.
Her leadership extends well beyond individual transactions. PJ has served at the local, state, and national levels of the real estate industry, helping shape policy on property rights, housing, sustainability, insurance, land use, and emerging technologies impacting real estate.
Professional Designations
Florida Licensed Real Estate Broker, Certified Luxury Home Marketing Specialist (CLHMS™) GUILD, Certified International Property Specialist (CIPS), Graduate REALTOR® Institute (GRI), Accredited Buyer's Representative (ABR®), Seller Representative Specialist (SRS®), Seniors Real Estate Specialist (SRES®), Resort & Second-Home Property Specialist (RSPS), Pricing Strategy Advisor (PSA), Probate Certified Specialist, e-PRO®, GREEN, Short Sales & Foreclosure Resource (SFR®), At Home With Diversity (AHWD®), C2EX, FHFC.
Leadership Highlights
National Association of REALTORS®: Board of Directors (2023–2027); Chair, Land Use, Private Property Rights & Environment Committee (2025); Committee Member (2021–2026); Public Policy Committee; Insurance Committee; Sustainability Advisory Group; Water Resources Workgroup; Leader, AI Data Centers & Energy Supply Workgroup (2026); Leader, Foreign Buyer Workgroup (2024); NAR Leadership Academy, Class of 2024.
Florida Realtors®: Director (2019–Present); Chair, Resort & Second Homes Committee (2024); Legislative Key Contact for Representative Lauren Melo (2020–2026); Land Use, Property Rights & Sustainability Committee; Public Policy Committee; Legislative Think Tank; Florida Realtors Leadership Academy, Class of 2020.
Naples Area Board of REALTORS® (NABOR): President (2024); President-Elect (2023); Treasurer (2022); Director; Committee leadership in MLS, Legal Resources, Professional Development, Grievance, Membership, and Leadership.
Community Leadership
Governor-Appointed Member, Big Cypress Basin Board (2023–Present).
Naples Design Review Board, City Council Appointment (2018–2020).
Leadership Collier, Class of 2022.
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