

About Rachel
With over 10 years of real estate expertise and a prior 15-year career in consulting for top firms, Rachel brings a sophisticated understanding of market trends, pricing strategy, and negotiation for clients at any part of their journey from first time buyers and sellers to experienced buyers and sellers. Her clients value her discretion, attention to detail, and ability to navigate complex transactions with clarity and confidence. From private showings and contract strategy to inspections, negotiations, and seamless closings, Rachel provides white-glove service at every stage.
A Certified REALTOR® and Broker, Rachel is a Wisconsin native who has been rooted in the Madison area for almost 20 years. She holds a Bachelor’s degree from Marquette University and an MBA from the University of Wisconsin–Madison, blending business acumen with local market mastery.
Rachel is an active member of NAR, WRA, RASCW, RRC, and the Women’s Council of REALTORS®, and holds advanced professional designations including C2EX, CNE, and RSPS, with her GRI currently in progress.
Whether representing a distinctive luxury home, advising on new construction, or guiding discerning buyers and sellers through competitive markets, Rachel is known for her strategic insight, trusted relationships, and unwavering commitment to excellence.
Transaction History
- 1 Year
- 2 Year
- 5 Year
Areas Rachel is Experienced In
Rachel's Listings and Deals
Rachel's Open Houses
Rachel's Active Listings
Recently Sold
Awards and Designations
- NAR - National Association of Realtors
- RENE - Real Estate Negotiation Expert
- RSPS - Resort & Second-Home Property Specialist
- WCR - Women's Council of Realtors
Other Experience
Rachel's Reviews
1/26/24Frank Cuccia
You can feel confident working with Rachel Kvasnica. She's an expert in todays real estate market and makes the entire process of buying or selling incredibly easy!
In June 2023 there was a frenzy with each new property that hit the market. Rachel crafted a competitive offer and got us into our dream home! At the same time, she was able to get us top dollar for our existing home. We closed on both properties on the same day.
Rachel also helped our son and a family friend (both first time homebuyers) to home ownership!
We are still pinching ourselves that we are in our forever home, and we have Rachel to thank!!
Frank and Michele
11/10/23Bliss Kilzer
I highly recommend Rachel! She goes above and beyond for her clients! :)
10/17/23Trisha Thompson
I highly recommend Rachel. She is very responsive and a pleasure to work with. We found our new home, listed our old home, and closed on both in just a few weeks.