Carrie Cason’s real estate journey began in 1996 when, as a freshman at the University of Florida, her dad, a residential contractor, encouraged her to get her license. That early start sparked a lifelong passion for real estate and set the foundation for a career defined by growth, leadership, and excellence.
After earning her Bachelor’s degree in Business Administration and Public Relations from the University of Florida, Carrie became a licensed Real Estate Broker and went on to earn her GRI and CCIM designations along with a Building Contractor License, credentials that give her rare depth of expertise in today’s market. Since 2001, she has been honored to serve her community, helping clients achieve their goals through thoughtful strategy, local knowledge, and personalized care.
Today, Carrie leads Engel & Völkers shops in Gainesville and Tallahassee as License Partner and CEO, along with the Cason Iconic Group, a team recognized for innovative marketing and elevated client experiences. Her specialty lies in luxury, equestrian, and architecturally distinctive properties where her eye for design and attention to detail bring out the best in every home.
A natural leader, Carrie is deeply invested in helping others grow. She mentors advisors, builds systems for long-term success, and leads with vision, consistency, and care. She believes that taking care of people—clients, colleagues, and community alike—is the foundation on which lasting success is built.
Faith and family remain at the heart of everything she does. Alongside her husband, Matt, and their three children, Carrie continues to build a legacy of integrity, excellence, and impact throughout North Central Florida and beyond.
Home Types:
House, Lot/Land, Other, Condo, Townhouse, Mobile Homes
Years of Experience:
25
Education:
University of Florida - BA, Business Administration
