Allie Pembleton, Kw Advisors East Bay

Seller Deals
Total Deals	9
Total Value	$18,293,000
Average Sale Price	$2,032,556
Price Range	$720K - $4.1M

Buyer Deals
Total Deals	21
Total Value	$40,584,952
Average Sale Price	$1,932,617
Price Range	$656K - $5.1M

Seller Deals
Total Deals	17
Total Value	$30,834,000
Average Sale Price	$1,813,765
Price Range	$493K - $4.1M

Buyer Deals
Total Deals	32
Total Value	$69,442,705
Average Sale Price	$2,170,085
Price Range	$656K - $11M

Seller Deals
Total Deals	31
Total Value	$51,846,501
Average Sale Price	$1,672,468
Price Range	$493K - $4.1M

Buyer Deals
Total Deals	67
Total Value	$138,823,947
Average Sale Price	$2,071,999
Price Range	$656K - $11M

6/3/26Sun Bae Kim

Google Review

Allie is one of the rare people who combines creativity, strategy, negotiation skills, and emotional intelligence at an incredibly high level.

What was remarkable about working with Allie was that she saw the value of our home long before the market did.

The house had extraordinary views, an incredible layout, and a truly special location, but it also had significant deferred maintenance. The windows were in rough shape, parts of the home needed foundation work, and the kitchen really needed updating. Even the primary suite had a challenge buyers commented on repeatedly: the primary bathroom occupied the prime view side instead of the bedroom itself.

When we first went on market in the summer of 2025, the response was disappointing. We received only one offer, initially below asking, which eventually came up to around $2.34 million. We stayed on the market for quite a while and nothing materially better developed.

At that point, many agents would have told us to accept the market’s verdict and move on. But Allie believed deeply in the intrinsic value of the property. She kept saying that despite the condition issues, the combination of the location, layout, and views made the home worth over $4 million. She encouraged us not to settle for less simply because the timing was wrong.

Instead of chasing the market downward, she advised us to pause, wait for a stronger spring market, and reposition the house thoughtfully.

We did not spend a fortune preparing the property. In fact, the improvements were surprisingly strategic and restrained. Allie helped redesign and refresh key visual moments in the home. We updated one bathroom, replaced the kitchen countertops, added a backsplash, and made a few carefully chosen design decisions that dramatically changed how the house felt.

One thing I remember clearly was the kitchen hood. I initially did not want to replace it, but Allie felt strongly that the existing hood visually interrupted the views and made the kitchen feel heavy and cluttered. She pushed for a flush-mounted hood instead, and she was absolutely right. That single decision transformed the feeling of the space.

When we came back on the market in the spring, the reception was completely different. We quickly received a strong preemptive offer in the mid-$3 millions, but Allie believed there was still more room. She strategically used that momentum to bring in additional buyers, and soon we had multiple serious offers around $3.7 million.

Then came the negotiation.

Rather than simply accepting one of the strong offers, Allie multi-countered the buyers at $4 million. One buyer moved up slightly, but the other increased all the way to $4,060,000.

The difference between where the market initially seemed to place the house and where it ultimately sold was extraordinary. And it happened because Allie understood not just pricing, but timing, presentation, buyer psychology, and negotiation strategy at an extremely high level.

Other agents openly said they could not believe what she achieved with this property. But Allie never lost confidence in what the home could become in the right market with the right strategy.

“Most agents react to the market. Allie understood the market well enough to know when not to listen to it.”

6/2/26Jenna White

Google Review

Allie is amazing at making incredibly complicated situations feel calm, strategic, and protected.

We bought our first home with Allie during the height of the COVID market in Rockridge, and while we loved the house, it quickly became too small once our family started growing. The home was only around 1,000 square feet, on a busy street next to an apartment building, with a tiny yard and some awkward functionality issues, including a bathroom that had been created from a bedroom closet.

We knew we needed more space, but financially we could not buy another house without selling ours first. At the same time, we were terrified of selling and then not being able to find or compete for a replacement home.

What was incredible about Allie was that she refused to force us into unnecessary risk.

We first went on market in fall 2024 while still living in the house. She somehow coordinated the entire process with us temporarily leaving for a week while continuing to manage our lives and our child. Even though the house had clear challenges, she marketed it beautifully and generated interest. But when the offers did not feel strong enough, she did something that I think says a lot about her integrity: she advised us not to sell.

There was never pressure. There was never panic. She simply believed we could do better.

A few months later an agent whose clients had lost another nearby house reached out about ours, and that buyer completely fell in love with it. What happened next honestly felt like watching a chess match.

Before we even accepted the offer on our home, Allie negotiated the purchase of the house we wanted. Only after that deal was secured did we officially move forward with the sale of ours. We never had to experience the fear of not knowing where we would live.

Then she structured the timing so we closed on our house first, had the funds available for the new purchase, and still received a rent-back that gave us time to do work on the new home and move gradually instead of frantically.

And somehow, despite all of the compromises our house had, she negotiated around $1,232 per square foot while we were still living there and without doing major renovations.

Even more shocking, she helped us buy a home with nearly double the square footage and a dramatically larger yard for less than what we sold our smaller house for.

I genuinely do not know another agent who could have navigated all of those moving pieces simultaneously with that level of calm, creativity, and strategic thinking.

“Allie made what felt impossible feel completely seamless.”

6/2/26Zach Bailowitz

Google Review

We’ve used Allie and Terry to help us buy two homes over the last few years and have been so pleased with their talents. They threw an amazing open house when we needed to sell, and helped us put in an offer quickly and effectively on our dream home in upper rockridge. Highly recommend this team!

5/15/26Mercedas Reichel

Google Review

Allie and Terry are two of the most caring, knowledgeable, and hardworking people you could work with. They genuinely care about others, are incredibly professional, and always go above and beyond in everything they do. Their attention to detail, communication, and dedication really set them apart. They bring such a positive energy while also being extremely dependable and trustworthy. Anyone who gets the chance to work with them is lucky to have them in their corner.

5/9/26Kirit Gill

Google Review

We first met Allie at one of her open house listings, and from the moment we saw the home and heard her honest, straightforward advice, we knew she was the right agent for us. Her deep relationships across the Berkeley and Rockridge agent network made it clear that she knew the market and the right people, which gave us confidence in her guidance. Allie and her team member, Terry, were incredibly responsive and attentive throughout the entire process. They continually looked at properties for us, reviewed disclosures, and guided us through every step—from touring homes to making competitive offers. Their knowledge, availability, and support made a complex process feel manageable and even exciting.
Thanks to Allie’s market insight and negotiation skills, we were able to secure the right home quickly, navigating multiple offers with confidence and ultimately closing at a great value in a competitive market. Allie combines honesty, expertise, and strategic vision in a way that makes buying a home feel smooth, informed, and successful. We couldn’t imagine having a better partner in this process.

7/24/24Jason Tai

Google Review

Terry and Allie are an exceptional team who make the journey to homeownership a less stressful experience. Their combined expertise and dedication to their clients set them apart from others we have worked with. The path to homeownership can be long and filled with challenges, but Terry and Allie’s patience and unwavering support make all the difference. They understand that buying a home is a significant decision and guided us at each step with care and precision. Terry and Allie’s dedication didn't end at the closing of our home. Their robust network of reliable contractors, handymen, and other professionals helped personalize our new home. Given the competitive Bay Area housing market, we could not have gotten our dream home without Terry and Allie's help! Thank you so much, and we are grateful!

4/25/24Allen Bauer’s

Google Review

We recently sold our home in the Montclair District of Oakland and had the pleasure of working with Alexandria (Allie) Pembleton and her husband Terry. Our journey with Allie began when we first met her at an open house in 2023, just down the street from our own property. We were immediately impressed by the meticulous preparation and unique touches, like the tasteful wallpaper, that made that house stand out. It sold swiftly and at an impressive price, prompting us to think of Allie when the time came for us to sell.

In early 2024, we reached out to Allie to explore the possibility of working together, although we hadn't committed to selling just yet. Allie graciously invited us to view another property she was working on nearby, showcasing her expertise in interior design and renovation. We appreciated her patience and the absence of any pressure as we took our time to decide.

When we finally made the decision to sell, Allie sprang into action, laying out a comprehensive strategy to enhance our home's appeal and marketability. She facilitated meetings with stagers and contractors, presenting us with options aligned with our goals. Allie and Terry's close relationships with skilled contractors ensured swift decision-making and implementation of necessary upgrades.

One standout aspect of our experience was Allie and Terry's hands-on involvement in designing and overseeing the remodel of our bathroom. From selecting and purchasing fixtures to coordinating timelines, they handled every detail, allowing us to focus on preparing the house for sale.

Allie meticulously planned the open house, coordinating with photographers and ensuring every detail was in place. We were amazed by the final result—a seamless blend of unique touches that showcased our home's charm and character.

In terms of pricing strategy, Allie's approach, though initially seeming conservative, proved highly effective. It sparked a flurry of interest, resulting in multiple offers and a competitive bidding process. Throughout negotiations, Allie's confidence and skill shone, ultimately securing a record-breaking sale in less than five days. I am pretty sure that a less skilled agent would have recommended taking one of the initial offers, instead of leveraging the competitive bidding process and optimizing the price.

Allie and Terry make an exceptional team, going above and beyond to maximize value for their clients. Their dedication and resourcefulness set them apart, and we wholeheartedly recommend them to anyone considering selling their home.

3/9/24Andrew D Martin

Google Review

Allie and Terry are incredible agents to work with, and we recommend them to everyone wholeheartedly! My wife and I are truly convinced that we would not have been able to get our dream home without them. Not only did they help us put together our best possible offer on paper, they also talked and worked with the selling agent behind the scenes to convince them we were the right buyers. They were advocates in every sense of the word, and went above and beyond what would be merely sufficient for others. Even after our offer was accepted and the bank was being difficult, they made sure to exert the right balance of pressure and confidence to help ease the anxieties of all parties, as well as make sure the deal went through. They even generously helped cover a few costs during closing. There were so many uncertainties throughout the whole process, but Allie and Terry’s support and advocacy were the true constants never in doubt.

3/9/24Ariel N

Google Review

I say this with absolute certainty: you could not ask for better realtors!!! Allie and Terry are not just experienced in the trade, they also understands the unique landscape of the Bay Area. They are responsive, communicative, proactive, organized, tactful, and well-connected.
As a first time home buyer, Allie and Terry made the entire process as manageable as possible, and helped my spouse and me understand every step of the process along the way. She was patient with us as we navigated the unfamiliar process and all of the paperwork that accompanied it, and was invaluable in getting our offer accepted on our dream home despite many other competitive offers. Before we even moved into our new home, we were already planning on working with Allie and Terry if we ever sell it. It is impossible to say enough good things about this duo- you could not possibly be in better hands!

2/6/24Maya Gao

Google Review

We thoroughly enjoyed our experience working with Terry and Allie. They dedicated time to understand our preferences and showed exceptional patience in guiding us through every step of the process as first-time homebuyers. We are delighted with the outcome and wholeheartedly recommend their services!

11/25/23Patrick Twomey

Google Review

Allie was our agent during the sale of our home in the summer of 2023, accompanied by her partner Terry. They are an incredible team and so great to work with! They are both outstanding agents with so much knowledge of Montclair and real estate in general. In addition, they have great connections with a variety of vendors in the region including general contractors and stagers which made the whole process so easy! Between Allie's incredible eye for artistic design and Terry's eye for detail, they really just made our house pop! On top of all of this though, they are also just both such kind and patient people and so great to work with during what is often a hectic time for people. I'm convinced you cannot find a better team for real estate in the Montclair or greater Oakland Hills area! I wouldn't hesitate to work with them again!

11/22/23JS

Google Review

Allie and Terry were an amazing team to work with. Allie put so much positive energy into the process, handled all stumbling blocks with grace and optimism, was reassuring when anxieties would come up, etc. The prep work that went into our home getting it ready for sale was organized, smart and extremely effective. Allie went above and beyond my hopes/expectations for a smooth, problem-free process and showed so much skill during the actual sale process. Her confident energetic approach turned what could have been stressful experience into one that felt really good. The end result was incredible. I cannot recommend them highly enough.

11/14/23Sandra Oseguera Sotomayor

Google Review

Working with Allie and Terry was an excellent experience. Allie and Terry were extremely patient and kind to guide us through the buying process. We always felt like they were looking after us and our interests, and when we encountered something unexpected or new, they helped us navigate those uncertainties. Overall, everything was great!

10/31/23Daniel Nice

Google Review

We LOVE Allie and Terry! They are a great team!

We had a 1031 exchange and had to buy within a specific time frame. We were looking all over; along the coast (Carmel to Mendocino), San Francisco, Napa, and Tahoe. Allie and Terry were incredible!

They belong to many different MLS’s so they have access to information in different areas and they have relationships with agents everywhere. They were able to find off-market and pre-market homes before agents who only serve in local areas, so that we had a chance to get into properties and offer first.

Through their relationships in every market, we found homes in each location we were interested in that would work for us.

Allie and Terry believe in serving people and they go the extra mile. They spent weekends in Tahoe seeing as many houses as possible with us, they went on tour all over the Bay to see what was available - it made it so much easier for us than if we had to work with different agents in each location. Their knowledge of multiple neighborhoods is extensive and thorough.

Their expertise is awesome. We ended up with a magical home on the bluffs over the ocean in Jenner that we won out of 8 offers and paid only 2k over the next highest offer! We also bought off market in Tahoe!

We would trust them over anyone. Allie and Terry can get you the BEST results ANYWHERE you want to go!

10/14/22Jessica Reid Sliwerski

Google Review

Allie Pembleton is fantastic and I’m so grateful to her for all her hard work on my behalf. She’s deeply knowledgeable, a timely communicator, and empathetic to her clients’ needs. Thank you, Allie!

10/1/22Marian FitzGerald

Google Review

Allie and Terry went above and beyond to provide me with everything I needed through the entire purchase process. They constantly researched new opportunities and ultimately presented me with a one in a million chance to swoop in and make a competitive offer on my dream home. No other agent team could have done this. They spoiled me with attention, perqs, and availability day and night. Much appreciated!

4/21/22Laila Fox

Google Review

Dear Allie
Thanks to you, we are now the proud owners of the perfect home in a beautiful neighborhood. We are so thrilled and cannot wait to add personal touches to make it our own. You closed the deal artfully and seamlessly, and we are forever thankful to you. Dale & Laila Fox

4/19/22Rainbow Schwartz

Google Review

Allie made my homeowner dreams come true! She is a wonderfully attuned, hard-working, well-informed and connected realtor and an honest, direct, thoughtful person. She is an absolute JOY to work with! From the very start Allie really listened to what I was looking for and helped me find my dream home, right on the same block as my best friend! She is thoughtful, loving, authentic, funny and real and I feel very clear that without her expertise, diligence and careful attention to what I was looking for, I would not be moving into my dream home this week. Thank you Allie! You made what can be a very stressful process, joyful and easy!

3/20/22Carly Nelson Marcoe

Google Review

In a daunting market that is seeming unprecedented in it's competitiveness and nuance, we were very nervous to go through the process of buying our first home. Allie was a tremendous steward throughout the entire process and taught us everything that we needed to be successful in the market. She hopped on multiple zoom calls to walk us through how to read a disclosure packet which was invaluable in our decision making, specifically on some houses that we actually avoided offering on because of our new found acumen. She was a fierce advocate for our experience with balance to find something right in the middle of perfect vs what we could afford.. No easy task with our needs!

Lastly, she had small touches throughout the process that mattered and made all the difference. Most notably, dinner on our first night in the home that she sent to the house when she knew we were exhausted from moving! Very appreciative of Allie and would recommend her to anyone but especially first time buyers who need to learn the process.

1/13/22Noah Rolff

Google Review

Allie worked to really understand us as people, what we were looking for in our first home, and be a partner through every part of the complex home-buying process. We are grateful to have found her!

9/18/21Lin Khoo

Google Review

We were 2nd time home buyers and Allie helped us buy as well as list our home for sale. The first thing that stands out about Allie is how she genuinely cares for people - not just for her clients, but also counterparties and people who work for her. During our listing, she painstakingly went through every detail to bring our house up to its full potential. If you care about finding a home that truly fits, or handing your home over to its next owner with care and respect, Allie is the perfect realtor to help you make that happen. It also doesn't hurt that our house ended up selling for a record high price in its area.

9/17/21Belle Boesch

Google Review

Allie helped us purchase our dream home in February. We could not have done it without here. I most admired the network of other realtors she has and her commitment to integrity.

12/10/20Helen Lam

Google Review

Allie was the perfect realtor for us. She let us be the decision makers of what we wanted to see, was never pushy on anything, and never made it seem like we had unreasonable expectations of a house (even though we probably did).

In the end, we got the perfect house after Allie graciously spent months scheduling open houses with us. She was super proactive and quick in doing everything possible for us to win our offer and close the deal. She was everything we needed to ensure we got our dream house! She also has all the connections to the best resources!

11/20/20Erin Murphy

Google Review

Allie helped us to find our first home in one of Oakland's most competitive neighborhoods during an extraordinary time. We connected with Allie and began our search just as the COVID-19 pandemic was causing all of the rules and processes to change. Allie seamlessly rolled with the changes making us feel completely at ease the entire time. As a first time homeowner, you want to be sure you are buying a house you absolutely love. While the process can be disheartening at times in such a competitive market, Allie never made us feel rushed and enthusiastically showed us every one of the houses we asked to see, seemingly making herself available to us at all times. She also did not waste our time on any houses that would not meet our needs. Beyond just showing us around, Allie knew the ins and outs of the neighborhoods and gave us excellent advice throughout the entire process. We could not recommend Allie enough and are happily living in our dream first home.

4/28/20JAF Sandoval

Google Review

I just bought a Wonderful house with the help of Allie, and I would recommend her to anyone without hesitation. Allie was energetic, knowledgeable and attentive; she listened carefully and never pressured me to do anything I wasn’t prepared to do. She seemed to always be available, as if I was her only client (though I definitely was not). I had rather specific wants for a house, and she went beyond expectations to help me find what I was looking for; Allie helped me get my dream house sooner than I expected. She gently educated me about what it took to write a winning offer. It was reassuring to have Allie on my side while navigating the Craziness that is the Bay Area housing market. She continued to be extremely helpful throughout the escrow process and beyond, helping me find contractors for renovations. I was fortunate to have found her.

4/26/20Sharon Turnoy

Google Review

Allie Pembleton is the most earnest, conscientious, and hardest-working realtor I have ever met. She took on my quest, to find a place to live in the Berkeley/North Oakland area on a frugal budget, as though it were her own. Even when I was recovering from a broken leg in the hospital, and due to complications, ended up stuck there for weeks, she noted how disappointed I was to have to stop the search and came up with a plan for us to continue. I began getting to do walk-throughs via Allie's facetime app. And they were great!

If you are a genuinely mean person, don't hire Allie. She is one of the nicest people you will ever meet and she will shame you into being nice, too, if you aren't already. I believe that she is motivated by the desire to help people, not by the desire for money.

The one area I wish she were a little less nice is in the area of negotiation. I felt she could be a little tougher with the other side. So as her client, you may need to be firm about what you want her to offer and where you do NOT want her to give in. And she WILL abide by your wishes if you are clear.

Allie is also firmly settled in the East Bay and active in the community. So, she knows all the people you might need in terms of contractors and other service providers. Boy, is that convenient!

I highly recommend Allie for your real estate needs. You won't regret hiring her. I am thrilled with the house we found for me and the price, and I couldn't be happier. Allie and I developed a genuine friendship during our work together, and I look forward to staying in touch with her and seeing her successes continue.

11/20/19Chris Redfern

Google Review

I've known Allie for more than 20 years. She is intelligent, kind, reliable, and hard-working, and can be trusted to do her best to meet your needs. I recommend working with her without reservation!

11/11/19Arthur Pembleton

Google Review

Honest, intelligent, knowledgeable, reliable, responsive, hard working, straightforward, tenacious, unique, personable, indomitable, direct, patient, thoughtful, kind, calm.

Allie Pembleton

About Allie

Transaction History

Seller Deals

Buyer Deals

Production Over Time

1 Year View by Quarter

Seller Deals

Buyer Deals

Seller Deals

Buyer Deals

Production Over Time

5 Year View

Neighborhoods Allie is Experienced In

Allie's Listings and Deals

Allie's Active Listings

Recently Sold

Allie's Reviews