Bethany Woolf

Husband-and-wife team Maurice and Bethany Woolf founded Californian Estates in 2013, building it into a premier independent brokerage that has transacted over one billion dollars in sales. Their results include record-breaking sales, achieving higher-than-traditional price points for sellers, and sourcing exclusive off-market opportunities for buyers. The firm is defined by innovation, integrity, and a bespoke approach tailored to each client’s needs.

At the heart of their success is the belief that every property has its own unique “DNA.” This philosophy shapes the company’s strategy—customizing marketing, sales, and negotiation plans to unlock hidden value and deliver the best results, often off-market and with complete privacy on the client’s terms.

Maurice brings nearly four decades of real estate expertise, having led global marketing campaigns and generating more than $1 billion in sales across four continents. He specializes in uncovering a property’s true potential and identifying the most effective route to market to maximize its highest and best use.

Bethany’s background in marketing, advertising, and media gives her clients a creative advantage. In her role as Broker, she is known for her caring, protective approach, ensuring clients feel fully supported while driving the company’s branding and strategic vision—positioning Californian Estates as a market leader.

Their commitment to innovation also inspired REulti, a software platform that reveals a property’s hidden development potential. By equipping sellers and buyers with developer-level insight, REulti empowers them to negotiate from a position of strength.

Relentlessly dedicated to exceptional service, Maurice, Bethany, and their team continue to redefine what an independent brokerage can achieve—delivering seamless experiences and unmatched value for buyers, sellers, and developers alike.