There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how she works.
That said, in Florence's 21 years experience as a Beverly Hills real estate professional, she's also found that providing the very best service is essentially about putting her clients first. This means keeping herself accessible, being a good listener as well as a good communicator, skilled negotiator and responding quickly to your needs.
This "client first" philosophy has always been her approach and it requires her to continually improve her skills and ways of doing business. In addition, Florence has found that the latest technologies are enabling her to do everything she's always done, only much more quickly and efficiently. They've also helped her to extend the range of services she provides to her clients.
Clients she has represented include princes, attorneys, doctors, other professionals and regular moms and dads.
Languages Spoken:
English, Arabic
Years of Experience:
30
Education:
BA- California State University, Los Angeels
AA- Pasadena City College