Florence Sheffer

The core value of Florence's business is a commitment to her client’s needs above her own. Florence's real estate career began in 2006, as the market started to decline, becoming the most challenging and unpredictable market in decades. While the industry declined, her business grew, and she is happy to have a thriving business in Sonoma County. Previously, Florence spent 25 years in marketing and retail merchandising; as a senior executive at Macy’s California with buying responsibility for the 54 Macy’s west coast stores; as marketing director for Meyer Corporation, which grew to become the largest cookware company in the U.S.; and as Meyer's communications manager, responsible for public relations, crisis management, and culinary contract negotiation. For more than 30 years, her husband and she have invested in northern California real estate and treasure the four properties they own today. Her interest in real estate inspired her to obtain her license. She quickly recognized the field as a match for her skills and interest. Clients benefit from her experience in negotiation, problem solving, marketing and communication.