A knack for marketing, a devotion to serving others, an outstanding work ethic and a longtime passion for education are the hallmarks of Krista Mashores’ real estate career. Krista has earned herself a spot among the top 1% of REALTORS® nationwide and continues to be in the top .01% in her county year after year. Krista sold 144 homes in 2016, a figure approximately ten times that of the average California agent. “I want to continue to serve my clients and be the best I can be for them,” she says, surpassing her nearest competitor in East County by over 50% in Units.
As early as her first days in the business and now, Krista, a Listings Specialist, applies groundbreaking techniques to real estate marketing and business development. “I’ve always been an early adopter, I pour myself into my career and do as much education and research as I can in order to stand out,” says Krista, who at the time already held both a bachelor’s degree and a master’s degree. “I’ve done things differently than other agents for a long time, marketing from the ground up and staying ahead of the curve.” As other agents grow frustrated with the surge of technology, I embrace it, educate myself regularly and implement what I learn. I thrive on giving my clients what, unfortunately, most fail to. I run my business like a business, not a part-time hobby.”
Her multiple designations and her consultative approach to client relations prove that, if there is something to learn, Krista will embrace it. Fortunately, she does not keep her education to herself; “I’m in the process of developing a training program for real estate agents around the country,” she says, explaining that in 2016 she conducted an online seminar for 44,000 REALTORS® on the topic of online marketing. She says it is more important now than ever for buyers and sellers to hire experienced, trained agents. “The more every agent knows, the better off every client and agent will be,” she says. “And the better job each agent does with marketing and selling homes, the better we all do.”
Krista places such immense importance on marketing that she has two full-time staff members dedicated to marketing, to include a digital marketer and a marketing specialist. She also hires specialists that help her optimize the various Social Media platforms to target market to the masses. “I market my homes as if every home is a million-dollar listing or more,” says Krista, noting that every house gets the full package, whether priced at $500,000 or $1 million plus. Before a home is listed, Homes by Krista pays for basic staging and provides a digital marketing platform that continues to be refined. “Our digital marketing gets the maximum exposure with SEO techniques and enhanced online placements. They are also doing target marketing and text-message marketing. We create Specific Landing Pages to attract buyers in a unique manner.” From professional photography, videography, and drone photography; the team then produces property-specific websites and four-page color brochures.
All this effort helps Krista achieve her primary goal – happy clients. “I love being able to educate clients and to help people,” she says. “It is about the person, not the money. Around our office we say, ‘People before things,’ and we know that if they are taking great care of people, the best will come.” Having sold more than 1,700 homes, Krista’s experience enables her to be initiative-taking, not reactive, during each transaction. “I’ve been in this business more than 16 years and closed so many deals that I know what can go wrong!” Krista says with a self-deprecating laugh. She and her team create the best possible outcomes with the utmost professionalism. Clients notice, telling Krista that the experience of collaborating with her is smoother and more enjoyable than they expected. As a result, clients spread the word about Homes by Krista as can be seen from the mass number of reviews she has online.
And despite how busy she is as a top agent and mother of two teenagers, Krista still devotes energy to supporting the community. As a former teacher, children hold a special place in her heart; she contributes a good deal of time and treasure to the schools’ various programs and scholarship funds. Her new endeavor Teens Lifting Lives is especially rewarding for her. “I want to keep helping people however I can, but nothing is as dear to me as working with the teens in my motivational group. It reminds me of my previous teaching days, and I get a kick out of it” she says, echoing a running theme behind her success.
