Hugo Gonzalez

I'm a trusted Realtor® and real estate advisor serving Madison, WI and the surrounding South Central Wisconsin communities, including Sun Prairie, Fitchburg, Verona, and Cottage Grove. With over six years of experience helping buyers, sellers, and investors achieve their real estate goals, Hugo combines local market expertise, personalized service, and a deep commitment to his clients’ success.

I've built my real estate career around helping families and individuals confidently navigate the complex process of buying and selling homes. As the founder of Lavant Group Realtors and an owner of NextHome Strategy, I bring a blend of market insight, strong negotiation skills, and a client-first mindset to every transaction.I'm fluent in English and Spanish, adding valuable resources for the growing bilingual community in Madison and beyond. My bicultural perspective means clients receive clear communication, culturally relevant support, and an elevated level of trust throughout their real estate journey.

I proudly serve the Madison’s growing bilingual community. My ability to communicate clearly across languages and cultures allows clients to move forward with confidence, especially in complex residential and commercial transactions.