Jeff Kack is the founder and team leader of New Standard Realty at Keller Williams Redlands, serving Redlands, Yucaipa, Loma Linda and communities throughout Southern California's Inland Empire.
Licensed since September 2020, Jeff has helped clients through more than 100 real estate transactions representing $50+ million in career sales volume. He specializes in helping move-up and move-down sellers, contingent sellers, first-time buyers and families navigating important life transitions.
Jeff's professional recognition includes Keller Williams Luxury Agent, four-year KW Capper, Inland Empire Real Producers Top 500 and KW Redlands Mega Agent. He has also earned more than 55 five-star Google reviews, reflecting a business built heavily around relationships, client experience and referrals.
Before entering real estate, Jeff earned his Business Administration degree from California State University, San Bernardino and built his career with luxury Italian brand Salvatore Ferragamo. Inspired by his grandfathers, James Fisher and Robert Kack, and the legacy they created through real estate and strong family values, Jeff ultimately left his corporate career to pursue entrepreneurship and build something that could positively impact his family and community for generations.
Outside of real estate, Jeff is a husband to Dani, father of three, and endurance athlete who competes in triathlons, Half Ironman events and marathons. The discipline required in endurance sports mirrors the philosophy behind his business: preparation, consistency, integrity and keeping your commitments.
That philosophy defines New Standard Realty:
Relationships Over Transactions. Service Over Sales.
Jeff's goal is not simply to facilitate real estate transactions, but to provide expert guidance, honest communication and genuine service during some of the most important financial and personal transitions of his clients' lives.
More Than a Move. A New Standard.
Focused on San Bernardino and Riverside Counties within Southern California’s Inland Empire
Jeff has helped more than 100 families navigate real estate transactions throughout his career. His team delivers a Hassle-Free Home Selling System with no hassle guarantees, help with staging, professional marketing, and multi-channel launch campaigns that stand out in a competitive market.
Jeff’s professional credibility is built on sustained performance: he’s a Luxury Agent at Keller Williams, a four-year KW “Capper”, and recognized as a 2024 Inland Empire Real Producers Top 500 agent, along with KW Redlands “Mega Agent.” With over 50 five-star reviews on Google and Zillow, Jeff is consistently praised for his negotiation skills, strategic market insight, and authentic client-first philosophy. Whether serving luxury sellers, first-time buyers, relocation clients, or investors across the Inland Empire, his service is grounded in experience, leadership, and local expertise.
Home Types:
House, Townhouse, Condo, Lot/Land, Mobile Homes
Years of Experience:
6
Education:
Bachelors Degree from Cal State San Bernardino
