Native Texan Joy Rice is the Founding Principal of Dallas Luxe Homes at Briggs Freeman Sotheby’s International Realty in Southlake. A trusted luxury real estate advisor across North Texas, Joy specializes in estates, high-stakes divorce real estate, and relocation services, with nearly $1 billion in luxury real estate sales. As one of DFW’s most successful advisors for 24 years, she is widely respected by colleagues and clients alike for her integrity, in-depth market knowledge, and industry leadership. Her affiliation with Briggs Freeman Sotheby’s International Realty allows her to deliver exceptional service supported by the global reach, marketing power, and prestige of the world’s leading luxury real estate brand.
As an expert in luxury properties, Joy is a skilled negotiator who focuses on serving the needs of buyers and sellers throughout the Dallas–Fort Worth metro area, with an emphasis in Southlake, Grapevine, Colleyville, Westlake, Flower Mound, Trophy Club, Keller, and Argyle. She has a proven ability to navigate complex divorce real estate sales, corporate relocations demanding flawless coordination, and luxury home sales in the $1M–$5M range where positioning, pricing strategy, and access to qualified buyers determine success.
With 138 five-star reviews, Joy has earned a reputation for transparency, responsiveness, and results that consistently exceed expectations. Her ability to translate complex market data into clear, actionable strategies empowers clients to make confident, informed decisions at every step of the process. Having successfully guided clients through every market cycle—from the challenges of 2007 to 2012 to the explosive growth that followed—Joy brings seasoned insight and perspective that give her clients a distinct edge in North Texas’ competitive marketplace.
acquiring a lifestyle and a legacy.
“Market intelligence drives every decision I make,” Joy says. “I deliver value by understanding what’s happening in the real estate market right now—today’s conditions, today’s opportunities. No two homes and sale transactions are ever the same. Different neighborhoods, different streets, different areas, and price points all need their own detailed marketing strategy. This level of precision is what I bring to every client. Your home represents your most substantial financial investment, and maximizing its value is my sole priority.”
As a Certified Luxury Home Marketing Specialist (Guild Member) and Certified Negotiations Expert, Joy brings elite credentials to every transaction. She understands that luxury clients demand more than real estate expertise—they expect white-glove service, absolute discretion, and a seamless experience from consultation through closing and beyond.
Joy is passionate about giving back to North Texas. She volunteers at Gateway Church in Southlake and stays actively engaged in her community. In her free time, Joy enjoys trail running at Grapevine Lake with her dogs and entertaining friends and family.
“I don’t just work in these neighborhoods—I live here, volunteer here, and have raised my family here,” Joy says. “These aren’t just transactions involving houses. They’re sanctuaries where families build their lives.” When your luxury real estate transaction matters most, Joy Rice is the advisor you want in your corner.
