Joyce Serina is a trusted real estate professional serving buyers and sellers throughout Florida’s Emerald Coast. With more than $40 million in sales, years of experience in the local market, and a genuine commitment to her clients, Joyce brings knowledge, experience, and a personal approach to every transaction.
Joyce’s background in resort and vacation rentals gives her a unique perspective when working with buyers interested in investment properties and short-term rentals. She understands that purchasing real estate is about more than finding a beautiful property. It’s about understanding the numbers, the market, rental potential, ownership costs, and the long-term goals of the buyer. As an investor herself, Joyce brings firsthand experience to helping clients evaluate opportunities along the Emerald Coast.
With 100% five-star Google reviews, Joyce has built her business largely through relationships, referrals, and a commitment to taking care of her clients. She holds multiple real estate designations and certifications, including CIPS (Certified International Property Specialist), GRI (Graduate Real Estate Institute), SRS (Seller Representative Specialist), PMN (Performance Management Network), and PSA (Pricing Strategy Advisor). She believes in continuing to learn so she can provide her clients with knowledgeable, informed guidance in an ever-changing market.
Joyce has also been actively involved in the real estate community. She served as the 2025 President of the Women’s Council of Realtors Emerald Coast Network and has held leadership roles with the Emerald Coast Association of Realtors, including Chair of the Global Business Committee. Her involvement in global real estate has also connected her with Realtors and professionals from around the world, providing valuable resources for clients interested in international real estate.
Whether you’re buying your first home, searching for a vacation home, exploring a short-term rental investment, relocating to the Emerald Coast, or selling a property, Joyce takes the time to understand what matters to you and provides personalized guidance throughout the process.
Originally from Southern California, Joyce has called the Emerald Coast home for nearly three decades. Outside of real estate, she is a devoted wife, mom, and grandma who loves spending time at the beach, traveling, and making memories with her family and two dogs.
For Joyce, real estate is about more than a transaction. It’s about building relationships, earning trust, and helping people make confident decisions about one of their most important investments.
Home Types:
House, Condo, Lot/Land, Multifamily, Townhouse
Years of Experience:
6
Education:
Northwest Florida State College
