Keith Ferriell, Principal Broker/Owner
Welcome to the Homes.com profile of Keith Ferriell, Founder and Principal Broker of OPTL Realty, serving Louisville and surrounding Kentucky communities.
Keith Ferriell holds a Bachelor of Science in Business Administration from the University of Louisville.
He began his career in law enforcement with the Lexington Police Department, where he served in progressively responsible roles including SWAT team member. He later served as a Senior Trooper with the Kentucky State Police before earning a position as a Special Agent with the United States Department of Justice. Throughout his career, he advanced through high-responsibility positions in demanding environments that required sound judgment, negotiation, discipline, and precise decision-making.
That experience directly shapes his approach to real estate: structured strategy, disciplined execution, and strong client advocacy in every transaction.
Keith founded OPTL Realty to provide a more efficient, modern alternative to traditional real estate commission structures while maintaining full-service representation. OPTL is an abbreviation of the word Optimal and also stands for One Percent To List, a 1% listing model designed to help homeowners keep more of their equity without sacrificing service or marketing.
Every OPTL listing includes professional photography, potentially drone photography, 3D virtual tours, floor plans, MLS exposure, Zillow Showcase marketing, and full transaction management from listing to closing.
Keith is committed to delivering disciplined representation, strong negotiation, and results-focused service for every client.
Optimal Choice, Optimal Results.
Home Types:
House, Mobile Homes, Condo, Townhouse
Years of Experience:
10
Education:
University of Louisville
