Kelly Longseth

Growing up in Madison gave me a unique perspective—and a serious leg up when it comes to helping clients. After decades in this community, I know the neighborhoods, the market trends, and all the little hidden gems that make this city so special. Before real estate, I was an entrepreneur, and if there's one thing I learned, it’s that success isn’t about the product—it’s about people. It’s about understanding what they need, what they’re really looking for, and going the extra mile to deliver. That experience taught me how to connect, how to problem-solve, and how to handle complex situations without breaking a sweat. What makes me different? I actually care. Like, really care. I’ll answer your texts at 9 PM when something’s on your mind. I’ll be brutally honest about a property’s potential—the good, the bad, and the stuff you might miss at first glance. I treat your home search like I would my own family’s—no pressure, no sugar-coating, just honest, thoughtful guidance from start to finish. I’m not here to throw around fancy real estate jargon or pretend that buying or selling a home is always easy. What I bring to the table is something better: a deep love for Madison, a serious commitment to getting you exactly what you want, and the kind of calm, steady support that keeps things moving forward—even when it gets complicated. Brewers fan? Check. Packers enthusiast? You know it. Wisconsin pride? In my DNA. And yes, I will absolutely show you homes in subzero temps—but don’t be surprised if I’m bundled up like an arctic explorer and whining about the cold the whole time. To me, this isn’t just a transaction. It’s a journey. And I’m here to make sure it’s smooth, clear, and dare I say…. fun. When you work with me, you’re not just getting a real estate agent. You’re getting a partner, an advocate, and someone who’s always thinking three steps ahead to help you reach your goals.