

About Michelle
Real Estate with Heart, Hustle, and a Whole Lot of Grit
At Reignited Real Estate, we know that buying or selling a home is never just a transaction—it’s personal. That’s why our family-run team brings experience, honesty, and a fierce commitment to doing the right thing every step of the way.
Founded by Michelle Roberts, a full-time REALTOR® with 18 years of experience serving Coastal North Carolina, our team proudly works across New Hanover, Brunswick, Pender, Onslow, and Columbus counties. Michelle is a Certified Workforce Housing Specialist, a Military Relocation Professional, and a passionate advocate for affordable housing—leading efforts that have invested millions into helping North Carolinians find a safe place to call home.
What Sets Us Apart?
Family-First Values: We’re a mother-son team, combining real estate expertise with a service-first mindset. Michelle’s son, William, is not only a licensed REALTOR®—he’s also a professional firefighter, bringing discipline, calm under pressure, and a deep commitment to helping others.
Local Knowledge, Professional Standards: We’ve weathered market highs and lows since 2007 and continue to serve on local and state REALTOR® boards and housing foundations.
Specialized Expertise: From vacant land and investment properties to homes with seller financing, we make complex deals simple.
Mission-Driven Approach: We represent Cape Fear Habitat for Humanity in all their real estate transactions—pro bono—because we believe in using our skills to give back.
Transaction History
- 1 Year
- 2 Year
- 5 Year
Neighborhoods Michelle is Experienced In
Michelle's Listings and Deals
Michelle's Recent Active Listings
Awards and Designations
- Business Person of the Year
- Top REALTOR®
- NAR - National Association of Realtors
- GRI - Graduate REALTOR Institute
- RLI – Realtors Land Institute
- ABR - Accredited Buyer Representative
- AHWD - At Home with Diversity
- e–PRO - Internet Professional
- LHC - Luxury Homes Certification
- MRP - Military Relocation Professional
Other Experience
Michelle's Reviews
7/22/21robert Lewis
From out-of-town I came to Wilmington to close an estate. A task that’s never pleasant and then made worse because I didn’t know the town, the real estate market and had no local contacts. There was no joy in any corner of this trip to Wilmington until I fortunately found Michelle Roberts at Reignite Realty (through her involvement with military families). Not only did she know the market, she developed a marketing plan to help me leverage it. But I needed far more than just that: I needed the house emptied, painted, cleaned and new counter tops installed. This is where Michelle Roberts stepped in to get me the help I needed. From her reputation I expected expert realty advice and assistance. What I could never have imagined was all the other things she did to position me to list and sell the house. Over and over she found just the right cure of my house up-dating blues. She kept everyone moving at a good clip and in the same direction.
I had to return home before everything was finished, leaving it to her. All got done and she pushed on to listing. It was an afternoon listing and an offer was made and accepted before sundown.
That quick. But then, she had set everything in motion designed for just that result. Perfect.
The closing she made easy. Step 1,2,3 and done. No drama.
Here is my take on Michelle Roberts and Reignite realty: when she says she will be your agent, she means it. There was no step along the way in which she did not excel. But I very soon came to realize I could not just rely on her professional knowledge, I could trust her to do what was right by me at every turn.
6/22/21Brenda Angier
We couldn’t have asked for better service! We were always well informed about what was going on at all times. She always answered her phone, and could answer any questions we had. Michelle was very professional and courteous, and you could tell she loves her job, and most of all helping people! This has been the best experience of selling a home that we have ever had. We would not be afraid to recommend Michelle to anyone we know personally or not . It was a true pleasure working with her.
4/27/21Melody Hoffman
Michelle went above & beyond my expectations during the selling of our home. We would highly recommend her to anyone looking for a top notch realtor.