As the Marketing Coordinator at Greenwood Homes, Mimi McCracken plays a key role in growing the company’s digital presence. She manages social media platforms, creates engaging content, and designs impactful marketing materials that showcase Greenwood’s unique value. With a focus on building the brand and strengthening customer connections.
Mimi graduated from Liberty University with a Bachelor’s degree in Marketing and Advertising. Her career began in hospitality and customer service, working in retail and weddings, where she developed a deep understanding of people and marketing strategies. She later transitioned to educational marketing at CFA Institute before launching her own marketing business, helping small businesses build strategies and content. Her background also includes real estate, combining her passion for connecting people with products and services that enhance their lives.
In 2023, Mimi joined Greenwood Homes, drawn by the opportunity to blend her marketing and real estate expertise in a collaborative team environment. She has since led digital marketing strategies, focusing on creating meaningful content and growing the company’s online presence. Mimi works closely with the sales team to develop marketing materials that resonate with homebuyers, and she is proud to see Greenwood’s brand continue to thrive.
Outside of work, Mimi enjoys spending time with her husband and their two dogs, Finn and Riggs. She loves being outdoors hiking, paddleboarding, running, and working out. An avid traveler, her favorite destination so far has been Scotland, where she and her husband spent their honeymoon exploring for 10 days. Mimi also enjoys challenging herself with different running races and is always looking for her next adventure.
