Paula Carlson

A Fortune 500 Real Estate Agent in Florida Paula specializes in new home construction sales and helping sellers transition to new homes in St Johns, Duval, and Clay counties. Current and past clients maintain that Paula under promises and over delivers. She does the extra little things that set her apart in her industry and she does it with a sunny disposition and a smile! Current and past clients maintain that Paula under promises and over delivers. She does the extra little things that set her apart in her industry and she does it with a sunny disposition and a smile! Raised in Lebanon, Pennsylvania and moved to Jacksonville at a young age. Paula has watched Jacksonville grow up and is now a Most of her Life resident of Jacksonville, enjoying her role actively bringing others to Florida as a relocation specialist. Prior to real estate, Paula's professional career includes direct and corporate sales, having enjoyed fourteen years in sales with General Electric Capital, where her expertise was marketing management, the refined art of negotiation, and extreme customer service. Although Paula obtained her Florida real estate license in 1984, she actively entered real estate sales following four years as a licensed mortgage broker with experience in wealth management. Since then Paula has continued her education and achieved the National Association of Realtors approved designations to serve buyers and sellers to the utmost. Her specialties include working with the senior market as a Senior Real Estate Specialist. Additionally, as a TRAINED Member of the Institute for Luxury Home Marketing, coupled with the Accredited Buyers Representative designation, Paula offers buyer and seller needs focus and the assurance of anonymity for high profile clients. Additionally, Paula has earned the NAR recognized SRS, Seller Representative Specialist, the premier credential to serve sellers and SFR, Short Sale Foreclosure Resource and the Certified Distressed Property Expert designations to assist buyers and sellers with the complex issues of the short sale/foreclosure market. Many factors come into play in this real estate market and choosing the REALTOR with a specialized variety of experience can make a successful transaction!