Randall Berner

It’s on every website or profile page you’ve ever seen - the section where they ask you to write "about me".
In the real estate business, it’s not about me it's about you. This is business, its your business and I try to always keep that in mind.

If you’re a buyer or a seller, my job is three-fold.
First - I need to inform you of the forces that are at work right now in your market, where you live or where you want to buy.
Second - If you are a seller, you and I need to show your property in it’s best light; we need to create the perception of value. You’ve all seen HGTV and you know how your place is supposed to look. This may take some repairs, perhaps some painting, certainly some staging…because, when people come in for a showing we’re looking for a visceral reaction when they walk in. If they don't have that, they won't consider your property. And if they won't consider your property...they won't buy it.
If you are a buyer, the second thing is - you and I must cut through the clutter and focus on your needs. I suggest a list…one of things you must have, another of things you’d like to have and a third of things you really don’t want. Then we seach for properties that will meet most of your needs. I don't say "all" your needs because there are no perfect properties.
Finally, there is the negotiation. I am your advocate, not just a messenger. I guide you through the initial offer, the inspection issues if any, and then I follow the transaction all the way to closing.
It is during this phase that I anticipate the land mines, time bombs or potholes that can derail a transaction. It's really not so daunting if you and I have communicated properly. I'd much rather anticipate and avoid problems than have to scramble.
That’s how I do it and that’s what you can expect from me.
So…let’s do some business.