In an industry full of generalists Cobbleridge Realty is a niche-focused real estate brokerage, who actively pursues growth in several key segments of the real estate market.
Our selective real estate advisors differentiate themselves by becoming proactive in providing clarity of the process and expertise in navigating the dynamic marketplace. This unique concept fosters consumers to be more comfortable and knowledgeable in their real estate decisions.
Cobbleridge Realty was created because real estate agents in general have become nothing more than an overpriced commodity. The perception by society is that all Realtors do the same thing-open doors and flip lights on. Oh, and then PRAY.
But what is a commodity? Merriam-Webster defines a commodity as a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (such as brand name) other than price.
The low barrier to become a real estate agent is a problem that was created by the state and real estate associations. In New York State, it takes just a 75-hour course and 1 1/2 hours to complete the exam to get your real estate license. Versus an esthetician/cosmetology school requires 600 hours for the course and 5 1/2 to complete the exam to get your license.
75 hours to sell your $500,000 home and 600 for a $60 haircut. Talk about a broken system. What does this have to do with the state of the real estate industry?
Basic theory states that as the barriers to entry decrease, competition will increase, and this is exactly what we’re seeing today with real estate agents. And this is the reason society, views real estate agents as a commodity simply because there is a plethora of agents.
So perceived value is the worth that a product or service has in the mind of the consumer. When you hire a discount Realtor® who doesn’t know how to effectively sell or help you buy a home, buyers and sellers begin perceiving it to be worthless.
When hiring a Realtor®, instead of trying to minimize the cost, look to see what additional value you get for your money. Instead of evaluating potential Realtors® on price, compare the value they bring to the table that will help sell your house for the most money as possible or find your dream home?
Simply put, licensed Realtors® may have become commodities but professional Realtors® are in high demand.
Who are you going to hire?
