Who you work with matters! When it comes to your real estate needs, you should work with the best. Whether it is buying, selling, renting, second homes, investing, or more, I am happy to help assist you in any way that I can.
Regina & Rusty Prim, REALTORS®
Top Luxury & Listing Agents Serving Plano, Frisco & North Dallas
Regina and Rusty Prim are top-producing REALTORS® with Coldwell Banker Apex, serving Plano, Frisco, Allen, McKinney, Prosper, Celina, Richardson, Garland, Wylie, Sachse, Melissa, Van Alstyne, Sherman, Lewisville, Coppell, Dallas, and surrounding North Texas communities.
With a combined 40 years of real estate experience (Regina licensed 17 years and Rusty 23 years), Prim Realty Group has closed over 800 homes totaling more than $400 million in career sales volume. They consistently average 28 homes sold annually, with an average price point of $675,000 and luxury sales reaching $4,000,000. Ranking in the top 10% of local agents, they maintain a balanced business of approximately 50% buyers and 50% sellers, giving them strong negotiation expertise on both sides of the transaction.
The team specializes in:
Luxury homes in Plano, Frisco, McKinney, Prosper & Celina
Strategic listing representation
New construction homes
Relocation services
Repeat buyers and sellers
Investment properties
First-time homebuyers
Their typical price range spans $400,000 to $1,500,000, positioning them as experienced advisors in both move-up and luxury markets.
As part of Coldwell Banker Apex — the #1 Coldwell Banker affiliate in Texas and a national leader in luxury and relocation services — Regina and Rusty leverage powerful marketing resources, global exposure, and an in-house relocation network to serve clients locally and internationally.
For homeowners seeking top luxury REALTORS® or experienced listing agents in Plano, Frisco, Allen, McKinney, Prosper, or Celina, Prim Properties Group offers measurable production, long-standing market experience, and data-driven pricing strategies.
40 combined years licensed
$400M career sales
800 homes sold
28 homes/year average
$650K average sales price
$4M highest sale
Top 10% locally
Luxury, relocation, new construction
We are taking on new clients!
We are never too busy for your family and friend referrals.
Awards & Achievements
Over $4.2 Billion Worth of Real Estate Sold Last Year
#1 Coldwell Banker affiliate in Texas
#1 Woman-Owned Coldwell Banker in the US
#4 Largest Coldwell Banker affiliates in the US
#51st Largest Real Estate Brokerage in US per REAL Trends (out of approximately 150,000 Brokerages)
Top 50 Fastest Growing Brokerage in the US per REAL Trends for the past 4 years (out of approximately 150,000 Brokerages)
Top 50 5 Year Mover Brokerage in the US per REAL Trends for the past 5 years (out of approximately 150,000 Brokerages)
Platinum Broker status award by Cartus Relocation Network for exceptional performance
Coldwell Banker Global Luxury home sale lead as 52% of all $1 Million home sales in the U.S. involve a Coldwell Banker sales associate
Built 7 Habitat For Humanity Homes with CB Apex and CB Apex Real Estate Professional Contributions
Countless Volunteer Hours In The Communities Surrounding Our Offices With Food Drives, Blood Drives and Homes For Dogs Adoption Events
