

About Ron
Ron learned early that success in real estate comes from truly understanding clients’ needs and delivering with consistency. Guided by his philosophy to “follow up and follow through,” he’s earned a reputation for exceptional communication, smart strategy, and dependable results. His background in property management and leasing also gives him a unique advantage in matching the right people with the right properties.
Having lived and worked in the Bay Area for over 25 years, Ron combines his local market expertise with cutting-edge technology and the trusted Coldwell Banker global network to help clients buy and sell with confidence. He uses real-time market data to price homes competitively, negotiate effectively, and guide his clients through every nuance of the transaction.
Ron’s clients consistently give him 5-star reviews across Zillow and Google praising his responsiveness, honesty, attention to detail, and caring guidance. Many say he makes the process “smooth, easy, and even enjoyable”, a reflection of his commitment to providing a personal, transparent, and rewarding experience for every buyer and seller.
Above all, honesty, integrity, and work ethic define Ron’s approach. He’s known for being consistent, hardworking, and ethical, always keeping his clients’ goals front and center while maintaining a positive attitude and sense of humor.
When you’re ready to buy or sell a home in the Bay Area, partner with Ron Laserna, the Realtor® whose clients say he goes above and beyond to make every move a success.
Transaction History
- 1 Year
- 2 Year
- 5 Year
Neighborhoods Ron is Experienced In
Ron's Listings and Deals
Ron's Active Listings
Awards and Designations
- International Diamond Society 2022 - Coldwell Banker Realty
- International Presidents Circle 2024 - Coldwell Banker Realty
- International Sterling Society 2023 - Coldwell Banker Realty
- Top 10% 2023 - Santa Clara County Association of Realtors
- Top 5% 2024 - Santa Clara County Association of Realtors
- NAR - National Association of Realtors
- ABR - Accredited Buyer Representative
- RENE - Real Estate Negotiation Expert
Other Experience
Ron's Reviews
11/30/25Linh Phan
Ron helped us buy our first home and, five years later, our dream home. He went above and beyond, guiding us through sensitive and challenging situations with sellers and making the process smooth and successful both times. His professionalism, calm demeanor and negotiation skills gave us assurance in stressful moments. We couldn’t be happier and highly recommend him!
11/20/25Erwin Yu
I had an exceptional experience working with Ron when selling my home in San Jose. Since I was out of the country during the entire process, I truly needed someone I could trust—and Ron exceeded every expectation.
He personally coordinated all the necessary house repairs, managed contractor bidding, and even handled the permit follow-up for the AC installation. He also took care of removing leftover junk, which was a huge help. Ron consistently kept me updated, made thoughtful recommendations, and handled every detail with professionalism.
Working with him made the entire process completely stress-free. I highly recommend Ron to anyone looking for a reliable, knowledgeable, and hands-on real estate agent in the Bay Area.
11/5/25Arleen Ruiz
Ron Laserna was an excellent, responsive real estate agent who made my home purchase easy. He answered all my questions and guided me through every step. I highly recommend him!