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Ron Laserna

5.0stars, 40 Reviews
Coldwell Banker Realty
72 Closed Sales
$94M Total Value
$695K - $3.4M Price Range
$1.3M Average Price
Prior five years

About Ron

Since the age of 14, Ron Laserna has been working hard and helping people...and he’s never looked back. Drawing from years in customer service and sales, Ron leveraged those skills to build a highly successful real estate career in the Bay Area, where he’s been licensed since 2005. Today, he’s recognized as one of the top Realtors® in San Jose, Milpitas, and Santa Clara County, known for his professionalism, integrity, and outstanding client results.

Ron learned early that success in real estate comes from truly understanding clients’ needs and delivering consistently. Guided by his philosophy to “follow up and follow through,” he’s earned a reputation for exceptional communication, smart strategy, and dependable results. His background in property management and leasing also gives him a unique advantage in matching the right people with the right properties.

Having lived and worked in the Bay Area for over 25 years, Ron combines his local market expertise with cutting-edge technology and the trusted Coldwell Banker global network to help clients buy and sell with confidence. He uses real-time market data to price homes competitively, negotiate effectively, and guide his clients through every nuance of the transaction.

Ron’s clients consistently give him 5-star reviews across Zillow and Google, praising his responsiveness, honesty, attention to detail, and caring guidance. Many say he makes the process “smooth, easy, and even enjoyable,” a reflection of his commitment to providing a personal, transparent, and rewarding experience for every buyer and seller.

Above all, honesty, integrity, and work ethic define Ron’s approach. He’s known for being consistent, hardworking, and ethical, always keeping his clients’ goals front and center while maintaining a positive attitude and sense of humor.

? When you’re ready to buy or sell a home in the Bay Area, partner with Ron Laserna, the Realtor® whose clients say he goes above and beyond to make every move a success. ?
Home Types: House, Condo, MultiFamily, Townhouse, Lot/Land
Years of Experience: 21

Transaction History

Seller Deals

Total Deals
6
Total Value
$6,935,000
Average Sale Price
$1,155,833
Price Range
$375K - $2.2M

Buyer Deals

Total Deals
9
Total Value
$12,718,000
Average Sale Price
$1,413,111
Price Range
$393K - $2.5M

Production Over Time

1 Year View by Quarter

Seller Deals

Total Deals
10
Total Value
$12,482,000
Average Sale Price
$1,248,200
Price Range
$375K - $2.2M

Buyer Deals

Total Deals
18
Total Value
$22,723,490
Average Sale Price
$1,262,416
Price Range
$242K - $2.5M

Production Over Time

2 Year View by Quarter

Seller Deals

Total Deals
30
Total Value
$38,683,250
Average Sale Price
$1,289,442
Price Range
$375K - $3.4M

Buyer Deals

Total Deals
42
Total Value
$55,326,740
Average Sale Price
$1,317,303
Price Range
$242K - $3M

Production Over Time

5 Year View

Ron's Listings and Deals

Awards and Designations

  • International Diamond Society 2022 - Coldwell Banker Realty
  • International Presidents Circle 2024 - Coldwell Banker Realty
  • International Sterling Society 2023 - Coldwell Banker Realty
  • Top 10% 2023 - Santa Clara County Association of Realtors
  • Top 5% 2024 - Santa Clara County Association of Realtors
  • NAR - National Association of Realtors
  • ABR - Accredited Buyer Representative
  • RENE - Real Estate Negotiation Expert

Other Experience

First Time Home Buyers, Investments, Luxury Homes, Military Families, New Construction, Short Sales, Veteran Programs

Ron's Reviews

5.0stars, 40 Reviews

1/16/26Alireza Zahrai

Google Review

I had a very good experience working with Ron and highly recommend him. My home shopping search took a while and was not always continuous, but I really appreciated that Ron was incredibly patient and never pushy. He gave me the space to make my own decisions, and once the search became more serious, he was consistently responsive. Whenever I requested a viewing or needed information from a seller, he followed up quickly. I am very pleased with his service and the overall journey.

12/21/25Lynne Wang

Google Review

We had an excellent experience working with Ron on our recent condo purchase. I initially found the property on Zillow and contacted him through the listing. He served as our agent throughout the transaction and was consistently professional, punctual, and highly responsive. Communication was clear and timely, paperwork was handled efficiently, and every step of the process was well managed. Ron followed through on commitments and kept the transaction moving smoothly from start to finish. We appreciated his organization, reliability, and attention to detail. I would not hesitate to work with Ron again and would recommend him to anyone looking for a dependable and professional real estate agent.

11/30/25Linh Phan

Google Review

Ron helped us buy our first home and, five years later, our dream home. He went above and beyond, guiding us through sensitive and challenging situations with sellers and making the process smooth and successful both times. His professionalism, calm demeanor and negotiation skills gave us assurance in stressful moments. We couldn’t be happier and highly recommend him!

Agent License: California #01490163
Agent Photo

Ron Laserna