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Ron Laserna

5.0stars, 35 Reviews
Coldwell Banker Realty
75 Closed Sales
$95.1M Total Value
$662K - $3.4M Price Range
$1.3M Average Price
Prior five years

About Ron

Since 2005, Ron Laserna has been more than a Realtor®—he’s been a trusted advisor, skilled negotiator, and relentless advocate for his clients. Licensed with Coldwell Banker Realty, Ron brings nearly two decades of proven results in helping buyers, sellers, and investors succeed in one of the nation’s most competitive real estate markets: the San Francisco Bay Area.

What sets Ron apart isn’t just his experience—it’s his unwavering commitment to people. Guided by his philosophy of “follow up and follow through,” Ron takes time to truly understand his clients’ goals, then builds tailored strategies that deliver. From first-time buyers to seasoned investors, he approaches every transaction with the same precision, care, and passion as if it were his own.

With over 25 years of living and working in the Bay Area, Ron leverages his deep local knowledge, market insight, and design-savvy perspective to give clients a competitive edge. Sellers benefit from his modern marketing approach—creative storytelling, digital reach, and Coldwell Banker’s global network—while buyers rely on his sharp eye for value, market trends, and negotiation expertise.

His results speak volumes: clients repeatedly turn to him for their next move, often referring family and friends, a testament to the lasting relationships he builds. For Ron, success isn’t just measured by closings—it’s measured by trust earned and futures built.

When you work with Ron Laserna, you’re not just hiring a Realtor®—you’re gaining a dedicated partner who will guide, protect, and champion your goals every step of the way.

? If you’re ready to buy, sell, or invest with confidence, connect with Ron today—and experience the difference of working with a Realtor® who puts you first.
Home Types: House, Condo, MultiFamily, Townhouse, Lot/Land
Years of Experience: 20

Transaction History

Seller Deals

Total Deals
6
Total Value
$7,915,000
Average Sale Price
$1,319,167
Price Range
$805K - $2.2M

Buyer Deals

Total Deals
6
Total Value
$7,888,000
Average Sale Price
$1,314,667
Price Range
$393K - $2.5M

Production Over Time

1 Year View by Quarter

Seller Deals

Total Deals
9
Total Value
$13,067,000
Average Sale Price
$1,451,889
Price Range
$805K - $2.2M

Buyer Deals

Total Deals
15
Total Value
$17,093,490
Average Sale Price
$1,139,566
Price Range
$242K - $2.5M

Production Over Time

2 Year View by Quarter

Seller Deals

Total Deals
34
Total Value
$43,403,250
Average Sale Price
$1,276,566
Price Range
$440K - $3.4M

Buyer Deals

Total Deals
41
Total Value
$51,659,740
Average Sale Price
$1,259,994
Price Range
$242K - $3M

Production Over Time

5 Year View

Ron's Listings and Deals

Awards and Designations

  • International Diamond Society 2022 - Coldwell Banker Realty
  • International Presidents Circle 2024 - Coldwell Banker Realty
  • International Sterling Society 2023 - Coldwell Banker Realty
  • Top 10% 2023 - Santa Clara County Association of Realtors
  • Top 5% 2024 - Santa Clara County Association of Realtors
  • NAR - National Association of Realtors
  • ABR - Accredited Buyer Representative
  • RENE - Real Estate Negotiation Expert

Other Experience

First Time Home Buyers, Investments, Military Families, New Construction, Short Sales, Veteran Programs

Ron's Reviews

5.0stars, 35 Reviews

7/29/25Ravi Thota

Google Review

We worked with Ron for over 18 months as we searched for the right home, and throughout the entire process, he was incredibly patient, knowledgeable, and honest. He helped us find a home we truly liked, and the buying process was smooth from start to finish.

Ron’s deep knowledge of the area was invaluable. He gave us clear direction, and even alerted us to a neighborhood we were considering that wasn’t the safest—ultimately helping us avoid what could have been a costly mistake. What we appreciated most was his candid feedback. He always prioritized our best interests over making a quick sale, and that level of integrity is rare to find.

Even after the closing, Ron continued to support us by answering questions and coordinating with the seller’s agent to get us information we needed. It’s been a very positive experience, and we’re grateful for his guidance and professionalism.

We strongly recommend Ron to anyone looking to buy a home. You’ll be in great hands.

7/8/25Yunie Le

Google Review

As a first-time homebuyer, the process of finding and purchasing a home was initially quite overwhelming, but working with Ron completely changed that. He were knowledgeable, patient, and incredibly supportive. Ron took the time to explain every step of the home-buying process, always making sure I felt confident and informed before making decisions. He answered every question (and I had many!), and his responsiveness was unmatched. Whether it was a late-night text or a weekend showing, he was there every step of the way. He was very flexible to accommodate my timeline and short-notice showing requests. He listened closely (and took detailed notes) to what I needed, offered insightful advice, and advocated for me throughout whole buying process. Thanks to his experience and guidance, I was able to close on my dream home, which was within my budget and in a neighborhood that fits my lifestyle.

If you're a first-time buyer (or not), I can't recommend Ron enough. He turned a stressful process into a positive, empowering experience, and I’m truly grateful for his professionalism, integrity, and kindness.

7/8/25Lawrence Deguzman

Google Review

Ron was a fantastic real estate agent for me. He took me through the entire process and was absolutely attentive to all of my questions and responses. He worked with me to establish great standards and helped me apply those standards to my home.

He also gave me all of my various options and allowed me to make those decisions. He worked with me to make sure that all of my needs were met and that all of my decisions were followed through.

Ron is a fantastic real estate agent and I will be referring him to my friends and family. In fact I will be using him again and again in the near future.

Agent License: California #01490163
Agent Photo

Ron Laserna