I build and lead new-home sales operations. Over my career, I have helped launch 34 residential communities and sold out 30 of them — 2,956 homes and custom homesites across Central California — with four more communities selling today. That record spans strong markets, difficult markets and the 2008 housing collapse — experience that taught me how to adjust pricing, positioning, product and sales strategy when buyers and market conditions change.
Today, I serve as Vice President of Sales and Marketing for Wilson Homes, a family-owned builder with more than 60 years of history in California's Central Valley. Wilson has earned its reputation one community at a time, and my job is to protect and grow it: I lead community positioning, sales strategy, pricing, marketing, competitive intelligence and buyer-conversion efforts across every active community.
Fresno MLS ranking reports placed me as the #1 individually named agent in 2023, 2024, 2025 and 2026 year-to-date, with 2,394 closed sides and $799,210,482 in ranked volume (through September 16, 2026).
That volume reflects my production and the teams I lead — the ranking is under my name; the work is a sales operation I built and run. It is the result of an entire organization — salespeople, marketing, construction, finance, escrow and leadership — executing toward the same objective.
Before joining Wilson Homes, I spent a decade with McCaffrey Homes, helping sell 917 homes and custom homesites, including through one of the most difficult housing markets in modern history. That experience shaped how I lead today: study the market honestly, confront problems early and give salespeople a strategy they can actually execute.
Focus areas:
New-home sales leadership
Residential community launches and sellouts
Pricing and competitive-market strategy
Sales-team development and accountability
Consumer marketing and lead conversion
Buyer incentives and financing strategy
Brand positioning and reputation management
AI-supported sales and marketing intelligence
I believe the best sales leaders do more than manage numbers. They create the strategy, systems and culture that allow an entire team to win.
