Passion. Commitment. Integrity. Empowerment. These are the values Sam Cachola has used to build Reality Realty Professionals. With a keen focus on evaluating each individual buyer’s life goals and unique financial situation, Sam uses this information to gain a thorough understanding of a client’s current “reality.” Having established that foundation, he then discusses the season of life, current financial concerns, and any other relevant details that will help clients truly take co-ownership of their situation establishing reality based wants and needs. Future growth opportunities and options are then open for discussion, all with an eye towards helping the client achieve their life goals by answering the ultimate question, “How will this real estate transaction help me achieve my goals?” With years of experience, Sam Cachola trains his entire team to provide tailored solutions rooted in the real worlds that clients live in every day. Sam developed this comprehensive approach to real estate through a distinctive set of skills homed in the United States Marine Corps. Sam realized the same skills used in communications, strategic debriefing, counterintelligence, and polygraph training correlated with real estate research, decision making and risk management. Sam Cachola uses the same contingency planning models, interview techniques, and negotiating skills to create a collaborative, integrity-based relationship between himself, his realtors, and clients. Sam calls this integrated approach, Real Estate Artistry™, “the interweaving of clients lives, goals, market conditions, and a realtor’s professional expertise.” He lives by the Zig Ziegler principle, “Sales is something you do FOR people, not TO people.” This cheerful outlook, as well as his tenacity and sustained commitment to both client and community, culminated in 2012 when he was awarded the “Military Friendly Business of the Year” and “Entrepreneur of the Year” awards. Already recognized by military, nurses, firefighters, and law enforcement families as THE expert on real estate transactions locally, Sam’s agency proudly supports their community heroes offering the same level of expertise and credits to community heroes. Cachola’s leadership has led Reality Realty Professionals, to be recognized both on the national and local stage! Sam Cachola provides a thorough, honest evaluation of each client’s financial picture and is dedicated to the success of the transaction through the one-on-one coaching he provides to clients.
